lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. lululemon is an creative performance apparel company for yoga, running, training, and other athletic pursuits.

Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

The Global Brand

Insights team is a trusted partner in the development of long and short-range brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights. Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon’s current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.

Lead the end-to-end delivery of campaign and creative research, and brand lift measurement, including internal discovery and intake, screener/questionnaire/ discussion guide design, data analysis, and reporting. social analytics, digital analytics, CRM, MMM, and customer insights)



to deliver a holistic assessment of marketing performance, identifying short- and long-term opportunities to optimize brand and business outcomes. Lead the execution of social sentiment measurement, synthesizing insights and trends into strategic recommendations that drive brand strategy and decision-making. Create inspiring reports with compelling visualizations, a clear narrative, and meaningful and actionable insights, implications and recommendations for lululemon’s Brand, Creative and Media teams.

Leverage existing data to support in the development of campaign KPIs and targets. Lead the development and refinement of internal templates and processes to expedite creative testing and campaign evaluation reporting. Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.

Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer. Stay up to date on latest creative testing and marketing measurement methodologies. Proven project management expertise, with a proven ability to lead and coordinate complex, multi-faceted projects from inception to completion. ~ Experience with MMMs considered an asset. ~ Proficient in leveraging custom quantitative survey tools (e.g., Alida, Alchemer, Qualtrics) to design research (questionnaire development, scripting, link testing), analyze data, and generate insights and reports.



~ Strong storyteller with the ability to transform data into clear and compelling information through effective analytical, visualization, and report writing capabilities.

Capable of communicating complex insights and data across different audiences and varying levels of the organization. ~ You’re naturally curious and love problem solving - you enjoy getting to the core of an issue through investigation and analysis, and you can take data to insights and ultimately to action. ~ Strong interest in market research, advertising, media and cultural trends, with a keen eye on how these elements shape consumer behavior and brand strategy. ~ Acknowledge the presence of choice in every moment and take personal responsibility for your life. Foster connection by putting people first and building trusting relationships. lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $87,700- $115,000 CAD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.

As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

Recognizing Our Teams For Their Performance

And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth Extended health and dental benefits, and mental health plans Savings and retirement plan matching People networks, mentorship programs, and leadership series (to name a few) The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

📌 Global Brand Insights Senior Analyst (Vancouver)
🏢 Lululemon
📍 Vancouver