With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Manager, Influencer Marketing, you will lead the strategy, execution, and optimization of influencer marketing campaigns for a diverse portfolio of clients. You will oversee campaigns across multiple platforms (Instagram, TikTok, Snapchat, YouTube, Pinterest, etc.) and verticals (lifestyle, fashion, travel, sports, tech, etc.), Develop and present comprehensive influencer marketing strategies to clients, including content concepts, KPIs, measurement frameworks, and campaign roadmaps. Act as a trusted advisor to clients, providing thought leadership on influencer marketing trends, platform updates, and best practices.

Serve as the primary point of contact for clients, fostering strong relationships and ensuring explicit communication throughout the campaign lifecycle. Provide regular updates to clients on campaign progress, performance metrics, and actionable insights. Oversee the end-to-end execution of influencer marketing campaigns, ensuring seamless delivery and alignment with client expectations.

Manage influencer outreach, negotiations, and contract execution. Ensure influencer-produced content meets quality standards, aligns with client briefs, and is delivered on schedule. Collaborate with internal teams, including paid social, creative, and analytics,



to amplify campaign impact.

Project Management: Stay ahead of the latest trends, tools, and innovations in influencer marketing and social media. Share industry knowledge with clients and internal teams to drive continuous improvement and innovation. Strong project management skills, with the ability to juggle multiple priorities and deadlines. Impeccable attention to detail and a commitment to delivering high‑quality work.

Culture Building: Minimum 3-4 years of experience in influencer marketing, with a proven track record of delivering successful campaigns and building strong client relationships. Deep understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, and Pinterest.

Experience managing client accounts and providing strategic counsel. Fluency in French is considered an asset. Post-secondary education in marketing, communications, or a related field. Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. 65,000 - $115,000 CAD

📌 Head of Creative Brand & Content Marketing (Toronto)
🏢 WPP Media
📍 Toronto