Become the Lead Manager of Measurement & Insights with Manulife in Toronto. Spearhead marketing strategies that fuse analytics with business intelligence to optimize outcomes. This senior leadership role invites you to develop high-performing teams while standardizing measurement frameworks across digital marketing initiatives. Your expertise in creating data-driven insights will be essential for supporting senior leadership and advancing analytics capabilities in the organization.

Key Responsibilities

- Develop robust measurement methodologies for marketing • Create KPI standards and measurement roadmaps • Lead data storytelling initiatives for executive communication • Ensure data extraction and analysis using SQL/Python • Serve as a primary advisor for marketing measurement strategies Requirements:
- 15+ years in marketing analytics or related fields • Solid background in CX, brand strategy, and analytics • High proficiency in Databricks and analytics engineering • Proven experience leading analytics teams • Familiarity with Adobe Marketing Cloud services Utilize your analytical and leadership expertise to enhance Manulife's marketing effectiveness.

📌 Lead Insights Manager, Digital Marketing (Toronto)
🏢 Manulife
📍 Toronto