Join Manulife as the Director for MarTech Activation & Personalization, leading efforts in transforming customer experiences through data-driven strategies. This role focuses on automation and personalization within a hybrid setting. As a strategic leader, you will guide the execution of MarTech initiatives that enhance marketing performance and customer engagement.

Partner with cross-functional teams to drive innovation and scalability in how Manulife delivers marketing solutions. Your leadership will directly influence organizational transformation. Key Responsibilities:

- Execute MarTech initiatives per the strategic roadmap
- Manage adoption of platforms to improve business performance
- Offer strategic consultation on marketing and automation
- Collaborate with Agile teams to design new digital functionalities
- Oversee timelines, budgets, and operational excellence

Requirements:

- 8+ years leading marketing technology initiatives
- Robust familiarity with Adobe and Salesforce
- Demonstrated leadership in Agile project management
- Post-secondary degree in relevant fields
- Excellent communication and collaboration skills

Harness your MarTech expertise to innovate and elevate customer experiences at Manulife.

📌 Lead MarTech Activation & Personalization (Toronto)
🏢 Manulife Financial
📍 Toronto