Utilize your lifecycle marketing expertise to influence the design of simulated environments for evaluating AI in marketing. Create compelling briefs that test real-world scenarios for AI agents. As a Lifecycle Marketing Expert, you will focus on building realistic scenarios for AI training environments that reflect authentic marketing work.

Drawing from your hands-on experience in lifecycle marketing, you will design briefs, specify requirements, and evaluate AI's performance against effective benchmarks.

Your role is critical in maintaining high standards for decision-making evaluation within the team. Key Responsibilities:

- Develop task briefs grounded in real lifecycle marketing experience
- Specify realistic documents and dashboard requirements for tasks




- Write or verify reference answers and quality criteria
- Assess AI agent performances in line with your standards
- Analyze conflicting data to resolve marketing issues Requirements:
- Established experience in lifecycle, CRM, or retention marketing
- Comfortable using ESPs, Salesforce, and Amplitude
- Experience preferred in AI workplace design or training
- Certification from Rubric Academy or Bootcamp highly favored
- Excellent written communication and reasoning skills Bring your deep understanding of lifecycle marketing to advance AI evaluation frameworks and promote effective marketing practices.

📌 Lifecycle Marketing and AI Evaluation Expert (Toronto)
🏢 Obsidian
📍 Toronto