Step into a transformative role as Lifecycle Marketing Leader with Directive Consulting, where your insights will shape B2B client engagement strategies. Blend hands-on marketing execution with strategic oversight in a dynamic, remote-first environment. This role requires a seasoned leader to build a dedicated Lifecycle Marketing practice from the ground up.

You will directly influence how Directive approaches lifecycle marketing by crafting cutting-edge strategies, mentoring others, and reinforcing client relationships through complex marketing engagements. Your experience and vision will be crucial in redefining the lifecycle marketing landscape for clients.

Key Responsibilities





- Construct tailored lifecycle strategies for various revenue models • Establish end-to-end customer journey architectures • Prioritize and fill gaps in lifecycle initiatives • Design robust measurement frameworks for business impact • Foster client relationships through impactful marketing delivery Requirements:
- Minimum 6 years of expertise in Lifecycle Marketing • In-depth experience with B2B, SaaS, or service industries • Strong hands-on lifecycle program development • Expertise in automation platforms and customer journeys • Excellent stakeholder communication skills Drive lifecycle marketing innovation and strategy at Directive Consulting.

📌 Lifecycle Marketing Leader at Directive (Toronto)
🏢 Directive
📍 Toronto