Drive customer loyalty as the Loyalty Program Manager at the Royal Canadian Mint, focusing on the Masters Club initiative. Leverage your expertise in customer engagement within a hybrid work setup. In this role, you will implement effective B2C marketing strategies and lead the Masters Club evolution. With at least 7 years of experience, you will ensure program performance, facilitate engagement initiatives, and maintain consistent governance across the loyalty program. Key Responsibilities:

- Define and evolve the Masters Club program structure
- Lead initiatives to engage and retain loyal customers
- Oversee the administration of program governance
- Provide insights for performance optimization
- Collaborate with cross-functional teams to align efforts Requirements:
- Proficiency in both English and French
- Relevant university degree required
- Minimum of 7 years in B2C marketing roles
- Deep understanding of loyalty and lifecycle marketing
- Skills to handle diverse priorities and evolving timelines Utilize your strategic and hands-on experience to enrich customer loyalty at the Royal Canadian Mint.

📌 Loyalty Program Manager at Royal Canadian Mint (Ottawa)
🏢 Monnaie
📍 Ottawa