Flexible medical, dental, and vision plan Employee & family assistance program Health & Wellness reimbursements Product purchase program Opportunities to take part in job-related training and development Growth and progression opportunities within Irving Consumer Products and the larger network of the J.Hybrid flexible work options (if applicable) As marketing continues to evolve toward a digital-first, data-driven model, the Digital and Social Activation Marketing Associate plays a key role in driving growth across our Royale brand in Canada, our Scotties brand in the U.and our private label business. This role leverages retail media, SEO, social media, and digital marketing technologies to connect with consumers throughout their path to purchase. The successful candidate will optimize campaigns across retailer platforms, manage digital content and assets, translate data into actionable insights, and collaborate cross-functionally to enhance brand visibility, shopper engagement, and marketing effectiveness.

Success is measured through strong execution, continuous optimization, and the ability to deliver measurable business results in a rapidly evolving digital landscape. Flexible medical, dental, and vision plan Employee & family assistance program Opportunities to take part in job-related training and development Growth and progression opportunities within Irving Consumer Products and the larger network of the J.Hybrid flexible work options (if applicable) As marketing continues to evolve toward a digital-first, data-driven model, the Digital and Social Activation Marketing Associate plays a key role in driving growth across our Royale brand in Canada, our Scotties brand in the U.and our private label business. This role leverages retail media, SEO, social media, and digital marketing technologies to connect with consumers throughout their path to purchase.

The successful candidate will optimize campaigns across retailer platforms, manage digital content and assets, translate data into actionable insights, and collaborate cross-functionally to enhance brand visibility, shopper engagement, and marketing effectiveness. Success is measured through strong execution, continuous optimization,



and the ability to deliver measurable business results in a rapidly evolving digital landscape. Execute and optimize retail media search campaigns across Amazon Ads, Walmart Connect, Loblaw Advance, and other digital platforms Monitor campaign performance and recommend improvements to increase visibility, traffic, engagement, and conversion Support SEO and AEO initiatives that improve product and brand discoverability across retailer apps and websites Conduct keyword research, audience analysis, and competitive reviews to identify growth opportunities Assist with landing page optimization, A/B testing, and content recommendations to improve performance Support ongoing management and optimization of Irving-owned websites including Royale.Social Media Content Development Key Responsibilities Support development and execution of social media strategies across Facebook, Instagram, Pinterest, TikTok, and emerging platforms Manage content calendars and coordinate content development with internal teams and agency partners Help create, adapt, and publish engaging content that aligns with brand objectives Conduct social listening to identify consumer insights, emerging trends, and opportunities for engagement Monitor channel performance and provide recommendations to improve reach, engagement, and effectiveness Coordinate with Brand Teams, Shopper Marketing, Corporate Communications, Legal, and agency partners to ensure content is accurate, compliant, and on-brand Explore and leverage AI-powered tools to improve content development and workflow efficiency Develop strong understanding of the categories our brands compete in as well as a strong understanding of our products and brand strategies to help develop social media content calendars and social media content Marketing Technology Support Support marketing technology initiatives that improve efficiency, scalability, and effectiveness Assist with implementation and optimization of tools including website platforms, Product Information Management (PIM), Digital Asset Management (DAM), and related marketing technologies Participate in vendor reviews, system testing, business requirements gathering, and training activities Packaging Approvals 1-3 years of relevant experience in brand management or marketing agency ~ Proven success running social media campaigns for business or organization ~ Understanding of platform best practices and engagement drivers across Facebook, Instagram, TikTok, and Pinterest ~ Solid written communication and content creation skills ~ Experience analyzing social media performance metrics ~ Understanding of SEO, SEM, ecommerce marketing, paid search, and emerging AI-driven search technologies ~ Detail-oriented with excellent project management and organizational skills ~ Curiosity and willingness to learn in a rapidly evolving digital environment We are committed to creating accessible environments for our colleagues, candidates, and customers.

Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly. We are a leading manufacturer of premium quality tissue products – including national brands Royale® in Canada and Scotties® in the US - and private label.

We also produce baby diapers under our Royale® brand as well as private label diapers and training pants for North American retailers. We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers. Irving has planted more than 1 billion trees since 1957, and the Irving Forest Supply Chain, which includes Irving Consumer Products, was declared carbon neutral for the first time in 2020 and each full year since. #

📌 Marketing Associate - Digital and Social Activation (Toronto)
🏢 Irving Consumer Products
📍 Toronto