Marketing Manager – CPG Brand & Growth

Healthy Crunch | Mississauga, ON | Full time, Hybrid

Healthy Crunch is looking for an experienced, hands-on Marketing Manager to lead and execute marketing for our growing Canadian food brand across Canada, the U.S. and international markets.

Reporting directly to the Founder & CEO, you will own marketing from strategy through execution. We are looking for someone who understands CPG, loves building brands and is equally comfortable developing a strategy and rolling up their sleeves to make it happen.

What You'll Own

- Brand Marketing: Develop and execute our annual marketing strategy, calendar, campaigns and product launches.
- Retail Marketing: Create programs supporting major retailers, including launches, promotions, demos, roadshows, retail media and shopper marketing.
- Social Media: Own our social strategy, content calendar, community engagement, Reels/TikTok and brand storytelling.
- Influencer Marketing: Identify and manage creators, ambassadors, gifting and paid partnerships.
- PR: Manage our PR agency, media opportunities, product stories, awards and Founder thought leadership.
- Events & Trade Shows: Plan and execute trade shows, consumer events, retailer events, sampling and activations.
- Digital & E-Commerce: Manage email marketing, website campaigns, e-commerce initiatives and digital advertising.
- Marketing Operations: Manage agencies, freelancers, budgets,



timelines, KPIs and campaign performance.

Who We're Looking For

- 5+ years of marketing experience
- CPG, food, beverage or consumer brand experience strongly preferred
- Experience across social media, retail marketing, influencers, PR and events
- Strong project management and organizational skills
- Excellent writing, communication and brand storytelling skills
- Commercially minded with an understanding of how marketing drives sales
- Creative, resourceful and highly hands-on
- Comfortable working in a fast-paced entrepreneurial environment
- Experience with Canva, Shopify, digital advertising and AI marketing tools is an asset

Why Healthy Crunch?

You'll have the opportunity to own marketing for a growing Canadian food brand, work directly with the Founder & CEO and help shape Healthy Crunch's next stage of growth. This is an ideal opportunity for someone who wants to make a visible impact, launch innovative products, work with major retailers and grow into a senior marketing leadership position.

How to Apply

Please send your resume and portfolio/examples of marketing work to [email protected].

Please also answer

If you joined Healthy Crunch tomorrow, what are three marketing opportunities you would prioritize in your first 90 days?

Subject: Marketing Manager – CPG Brand & Growth

📌 Marketing Manager – CPG Brand & Growth (Mississauga)
🏢 Healthy Crunch
📍 Mississauga