08 Sep
|
Expedia
|
Vancouver
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.
Our five Behaviors‑Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together‑help foster a supportive workplace where people can grow their careers and have the flexibility, benefits, and support to do their best work.
Expedia
Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants. The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.
We are looking for an Email Marketing Specialist to join our Customer Engagement Marketing team. In this role, you will be responsible for the end-to-end execution of our email marketing on the Salesforce Marketing Cloud platform. This role is critical to supporting both our national media initiatives and our Franchise network.
Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
Execute Email
Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns. Execute segmentation to drive business opportunities and delivering personalize offers for customers. Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
Report on email marketing performance metrics to surface actionable insights and continuously improve campaign outcomes. Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business Successfully execute email marketing campaigns — including journeys, triggered emails, and day-to-day campaigns — for both national media and our Franchise network Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates Experience or familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPage, MobileConnect) Knowledge of HTML, Ampscript and SQL Strong understanding of email marketing best practices, including deliverability, segmentation,
and personalization Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene Experience building and analyzing A/B tests with a results‑oriented mindset Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Expedia
Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Never share sensitive personal information unless you are confident of the recipient. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #
📌 Marketing Specialist (Contractor) (Vancouver)
🏢 Expedia
📍 Vancouver