As an international law firm with offices in Canada, the U.Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other. We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths. Marketing has the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, marketing plays an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities. We're looking for a bold, strategic, and collaborative Marketing Specialist to influence how we show up in the market and with clients. In this newly created role, reporting to the Brand &

• Marketing Leader, you’ll support the Firm’s growth engine and brand-to-demand initiatives in a team-based environment. Working closely with colleagues across the Business Development &

• Marketing department, including our go-to-market channel teams, you’ll lead the way in developing and delivering powerful integrated marketing campaigns, sponsorships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement. A proven program manager and marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective marketing strategies and campaigns that drive measurable results. For the right candidate, this role offers a meaningful opportunity to expand your brand and marketing expertise and lead initiatives from the ground-up in a agile professional services setting, supported by a collaborative team and leaders who want to help you succeed.



This position can be based in any office in Canada and requires hybrid attendance in the office. Design and deliver end-to-end omnichannel brand-to-demand programs and marketing campaigns that inspire and engage target audiences, while converting opportunities into business results Shape and execute brand, marketing, and content strategies that bring our programs and initiatives to life, extending reach, deepening impact, and ensuring resonance across channels and key audiences Collaborate cross-functionally across Business Development &

• Marketing and with other Firm stakeholders to ideate, build alignment, and ultimately, deliver gold-standard excellence, including seamless execution across social, digital, events, internal and external communications, and other mediums Contribute to annual and quarterly planning, monthly dashboard reporting, and specific campaign reporting against defined metrics Support brand reviews to ensure materials align with brand standards and Firm guidelines Contribute to initiatives that enhance the end-to-end client experience and strengthen relationships with a strong understanding of how marketing drives growth, and the value and art of positioning and design in influencing perceptions Conduct market and competitor research to identify trends, opportunities, and differentiators, in addition to proactively identifying issues, risks, or gaps and escalating appropriately Creative Excellence &

• Exceptional Project Management Ensure consistency and creative excellence across all touchpoints Proactive project management, communication, and cross-functional team collaboration to ensure campaigns and programs are delivered on time and on budget Work with the Brand &

• Marketing Leader to define KPIs and success metrics for brand-to-demand programs and marketing campaigns Analyze performance, extract insights,



and continuously optimize strategies and plans Establish and maintain strong working relationships across the Business Development &

• Marketing department Provide strategic marketing consultations and influence decisions across internal teams Help foster a culture of creativity, accountability, and collaboration Bachelor's degree in business, marketing, or a related field

• Master’s degree an asset ~5+ years of experience in marketing with a strong focus on omnichannel campaigns

• Exceptional understanding of marketing fundamentals and all go-to-market channels ~ A sharp strategic mindset paired with strong creative instincts and business acumen ~ Exceptional project and stakeholder management with attention to detail and a service orientation ~ Data fluency: you’re comfortable understanding the data, and turning insights into action and/or ideas for consideration ~ A passion for marketing, innovation, and building meaningful brand experiences ~ Highly accountable and a proactive self-starter focused on delivering results and high-quality execution Gowling WLG’s total rewards program is designed to foster a culture where high performance and personal well-being go hand-in-hand. 100% employer-paid health, dental, and mental health coverage, plus an annual lifestyle spending allowance ~ 15+ vacation days and hybrid work flexibility ~ Parental leave top-up for 26 weeks (after 12 months of full-time employment) ~ Group Retirement Savings Plan with employer match ~ Financial protection through short & long-term disability, life, accident & critical illness insurance ~ Employee &

• Family Assistance Program, guided CBT, and an internal network of 120+ trained Mental Health First Aid responders ~ Perks and preferred pricing programs, referral bonuses and more Gowling WLG employees have the potential to exceed this range based on tenure and performance. This employer may use tools within our applicant tracking system that include artificial intelligence–supported features, such as automated candidate matching. These tools do not make hiring decisions

• Gowling WLG is dedicated to building a diverse and inclusive workplace.

📌 NOW HIRING: Marketing Representative (Canada)
🏢 Gowling WLG
📍 Canada