Outside Automation Sales Specialist — Industrial Controls, Sensing and Safety Reporting to the Regional Automation Manager, the Outside Automation Sales Specialist — Industrial Controls, Sensing and Safety will be responsible for driving revenue growth for Industrial Controls, Safety and Sensing Products and solutions from Rockwell Automation (Allen‑Bradley). This quota‑bearing role requires a blend of deep technical knowledge, consultative selling skills, territory account knowledge, and proven success converting technical opportunities into closed sales across the assigned region. Sales and territory development Own sales targets and deliverables for IC, Sensing, Safety and associated services within Northern Ontario Region; develop and execute a territory sales plan to meet or exceed quota.

Build, qualify, and manage a predictable opportunity pipeline using CRM; forecast sales, report progress, and adjust tactics to achieve revenue and margin goals. Actively pursue new business through prospecting, cold outreach, lead follow‑up, channel partner engagement, and relationship development with end users, OEMs, and system integrators. Prepare and present commercial proposals, technical quotes, and accurate Bills of Materials (BOMs); Coordinate cross‑functional pre‑sales and post‑sales activities with internal sales teams, product specialists, supply chain, and Rockwell Automation to ensure successful project delivery and customer satisfaction.

Run targeted sales campaigns, customer workshops, and executive briefings to accelerate decision cycles and drive product/software adoption. drives, condition monitoring, system integration,



training, maintenance) to increase average deal size and lifetime customer value. Implement competitive strategies and win/loss tactics to defend and grow market share in manufacturing, water/wastewater, food & beverage, mining, infrastructure and other verticals. Technical leadership and customer enablement Act as the lead technical resource for IC, Sensing and Safety sales: assess customer control‑system requirements, as well reviewing migration opportunities.

Provide pre‑sales technical consulting and solution demonstrations, including hands‑on examples and labs. Lead control‑system migration and retrofit initiatives: assess legacy environments, develop migration strategies, estimate costs and downtime, and recommend phased implementations that align with customers’ operational objectives. Sales metrics and commercial focus Responsible for monthly and quarterly sales forecasting accuracy, pipeline velocity, close rate, average deal size, and margin targets.

Drive measurable growth in installed base conversions, service agreements, and project‑based revenues. Track and improve customer retention, net new logos, and territory market share. Diploma or degree in Electrical, Electronic, Control Systems,



or Automation Technology from a recognized institution.

Minimum of two years’ experience with technical product sales or sales engineering (Rockwell experience preferred). Practical experience with Rockwell Automation Industrial Control products. Strong understanding of control panels and control system strategies.

Experience interpreting and producing single‑line electrical drawings, I/O lists, and control schematics. Working knowledge of industrial networking and EtherNet/IP architecture, including network diagnostics and segmentation best practices. Proven ability to develop BOMs, technical proposals, commercial quotes, and scope documents.

Demonstrated consultative selling skills, negotiation experience, and a track record of meeting or exceeding sales targets. CRM proficiency and solid commercial acumen, including pricing strategy and margin management. Valid driver’s license and passport required with the ability to travel to the USA as required for training.

Final compensation within this range will be determined by factors such as relevant experience, skills, qualifications, and internal equity. We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities—whether advancing in your current field or exploring something entirely new. If you’re motivated, we’ll help you find the career path that suits you.

Rexel

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📌 Outside Automation Sales Specialist—Industrial Controls, Sensing & Safety (Sudbury District)
🏢 Rexel
📍 Sudbury District