Important: This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week. We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative to turn our ship towards a new horizon.

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A.; Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.; Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.

Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement. 5-7 years of experience in product marketing ~ Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles,



and reactivation strategies ~ Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making ~ Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks) ~ Solid analytical skills, with the ability to derive actionable insights from market research and data analysis ~ Experience setting and monitoring KPIs to evaluate campaign performance ~ Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A; ~ Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights History of managing real-time player engagement and in-game promotions A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g.,

📌 Product Director, Travel (Toronto)
🏢 HRB
📍 Toronto