Promotions and Merchandising Manager Free-to-play online social games. The purpose of this role is to strategically lead, enhance and refine both the merchandise and account‑managed player promotion functions across the business. This involves developing the merchandise strategy, planning with operational efficiency and simultaneously owning the VGW account‑managed player promotion experience.
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. We have an exciting opportunity to join our Promotions and Merchandise team in Toronto and are currently seeking a Promotions & Merchandising Manager. The salary range for this role is CAD 113,000 to CAD 126,500 per year.
Partner with CRM, Product, Compliance, and Account Management leadership to deliver a seamless, regulatory‑compliant player experience that bridges digital gameplay with physical rewards. Own the annual and quarterly budgets for promotions, merchandise, and events, leveraging A/B testing and data analytics to maximize spend efficiency and ROI. Source, negotiate with, and manage third‑party vendors and suppliers to ensure strict cost control, premium quality, and maximum impact.
Minimum 7 years of experience in curating, planning and executing VIP events and high‑value player (HVP) strategies, ideally within the online casino, iGaming or premium hospitality sectors. Expertise in all aspects of the global merchandise function, including corporate buying, international sourcing, product development and promotional execution at scale.
Demonstrated experience in team management, budgeting, financial analysis and campaign testing/analysis.
Demonstrated advanced proficiency using various software and technology platforms for gifting management. Strong analytical and strategic thinking abilities, leveraging data and insights to make actionable recommendations. Deep psychological/philosophical understanding of the 'gamer' mentality and what drives high‑value consumer loyalty.
Required to work in the office at least twice a week. VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. With high‑quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.
As pioneers in sweepstakes promotions for online social games, we also offer our players the chance to redeem incredible prizes. We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work – that’s why we're all about flexibility so you can strike a healthy balance between your personal life and career.
VGW Canada Inc. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. We use an AI tool to help our Talent Acquisition team with note taking during screening interviews.
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📌 Promotions & Merchandising Manager (Toronto)
🏢 VGW
📍 Toronto