Salesforce Administrator

Location: Montreal, QC (Hybrid)

About us

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world.

About the role

Key Roles and Responsibilities:

Platform Management & Configuration:

- Perform day-to-day administration, configuration, and maintenance of the Salesforce instance to align with evolving business needs.
- Create and maintain custom objects, fields, formulas, workflows, validation rules, and Process Builder and Flows to automate business processes.
- Manage user profiles, roles, permissions, public groups, Organization-Wide Defaults, sharing rules, and security settings to ensure data integrity and compliance.
- Assist our Sales Department with designing and maintaining lead assignment rules, opportunity workflows, and territory management to drive sales execution.
- Conduct proactive system maintenance, including health checks, release readiness, and security reviews.
- Participate in scoping and delivering prioritized configuration work.
- Manage release/deployments of enhancements.

User Support & Training

- Provide first-line support and troubleshooting assistance to end-users, ensuring timely resolution of issues.
- Act as a Salesforce subject matter expert and trusted advisor for all internal users.
- Support user onboarding/offboarding processes and access management.
- Facilitate training sessions and create documentation to support staff in adopting new functionalities.

Data Management & Reporting

- Oversee and analyze data to ensure data hygiene and integrity.
- Perform bulk data updates, deduplication, and cleansing of data.
- Develop and maintain custom reports,



dashboards, and visualizations to provide valuable, actionable insights for decision-making and performance tracking.
- Manage Salesforce data feeds, imports, and other integrations.
- Manage integrations with various tools such as Gong, HubSpot, and Slack to enable real-time data flow and automation.

Collaboration & Process Improvement

- Collaborate with stakeholders (including Sales, Marketing, Services, and Finance) to gather requirements, design solutions, and implement changes.
- Work closely with the IT System Administrators to ensure consistent practices and methodologies are used.
- Work closely with internal Stakeholders and any external vendors (e.g. Salesforce Development teams) to support the delivery of recent features and enhancements.
- Assist with UAT, testing coordination, and sandbox validation for deployments.
- Identify opportunities to streamline business processes through configuration or automation.
- Create and maintain documentation and playbooks for workflows, data flows, and system configurations to ensure long-term governance and clarity.

Skills and Qualifications

Education & Certifications

- University Degree or College Diploma in Information Technology, Computer Science, or a related field, or equivalent work experience is required.
- Salesforce Certified Platform Foundations certification is required.
- Salesforce Certified Platform Administrator certification,



or the commitment to obtaining it within one year, is required.
- Salesforce Certified System Architect certification is highly desirable.
- Additional Salesforce certifications such as Agentforce Specialist, Business Analyst, or Platform Developer are considered a plus.
- Any Information Technology-related certifications are considered an asset.

Experience

- Minimum of 3-5 years of hands‑on experience as a Salesforce Administrator managing Salesforce environments.
- Proven experience managing Salesforce environments supporting 100+ users for Sales Cloud and/or Service Cloud.
- Experience managing a small development team or working with outside consultants is a plus.
- Experience with Agentforce, Data Cloud, Revenue Cloud,
- Advanced skills in building custom apps and objects, formula fields, workflows, custom views, reports, and dashboards.
- Proficiency in applying advanced automation to solve complex business problems using Process Builder and Flows.
- Experience with Salesforce integrations with 3rd party systems via API and their implications.
- Skilled in data manipulation via Data Loader or similar tools.
- Experience with QA/UAT in sandbox environments and using change sets/deployment tools (e.g., Gearset) to deploy to production.
- Experience working in Agile/Scrum environments and participating in structured change management.
- Proficiency in Google Workspace (Sheets, Docs, etc.) with expert‑level skills preferred.
- Experience with Atlassian tools (Jira, Confluence) and ServiceNow is a strong asset.
- Experience with development languages like Apex, Visualforce, Lightning Components, SOQL, and SOSL is a plus.

Soft Skills & Competencies

- Excellent verbal, written, and visual communication skills, with the ability to pres

📌 Salesforce Administrator (Montreal)
🏢 Broadsign
📍 Montreal