Who you are

- Joining us as a Senior Content Strategist , the minimum criteria you’ll need is solid experience in content strategy or content marketing, ideally within professional or financial services. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way
- A strong grasp of tone of voice and editorial standards, with the judgement to flex style to audience and channel

- Experience managing multiple stakeholders and competing deadlines without losing sight of quality

- Experience in managing video creation and production alongside agencies

- Understanding of how brand and content fit together and support one another
- A valuable understanding of how content performance is measured, and how to use that to improve future output

- Comfortable working independently and picking up an existing content programme at pace

What the job involves

- Every day our teams help people in businesses and communities to do what is right and achieve their goals

- Our Commercial Growth Services (CGS) team is at the heart of how Grant Thornton UK tells its story.



We work with partners and service line experts across the firm to build our reputation, support business growth and make sure our content is as sharp, relevant and human as the advice we give our clients

- Plan and brief content across thought leadership, campaigns, social and web, reviewing it against brand and quality standards

- Work with subject matter experts and partners to turn technical expertise into content that clients want to consume

- Understand how AI can help build and scale a modern content function

- Support teams to implement best practice digital marketing including performance marketing and AEO/SEO

- Manage content calendars and prioritise workload across multiple stakeholders and deadlines, briefing external agencies or freelancers where needed

- Use performance data to understand what's working and build in iterative improvements

- Act as a source of guidance on tone of voice and content best practice for colleagues across the firm

Benefits

- Life cover

- Income protection

- Matched pension
- Private medical, including anytime access to Doctor@Hand and Stronger Minds

- Professional subscriptions

📌 Senior Content Strategist (New Edinburgh)
🏢 Grant Thornton UK
📍 New Edinburgh