Elevate client engagement through data as the Senior Director of Audience Strategy at Starcom Canada. This pivotal role bridges strategy, data solutions, and activation for superior campaign outcomes. At Starcom, a leading global communications agency, your leadership will be essential in developing audience strategies that drive client growth.

You'll leverage a mix of first-party data, market insights, and advanced planning tools to enhance campaign effectiveness. Ideal candidates will have strong experience in audience segmentation and measurement. Key Responsibilities:

- Develop comprehensive audience frameworks for key clients
- Present strategic audience insights that drive decision-making
- Identify tactics to maximize client revenue and impact




- Collaborate with analytics teams for robust measurement solutions
- Support pitches with compelling audience and data narratives Requirements:
- Bachelor's degree in a relevant field
- 8-10+ years in data-driven marketing or strategy
- Depth in audience segmentation and programmatic media
- Proven ability to influence stakeholders
- Solid facilitation and communication capabilities Lead strategic audience growth at Starcom with innovative data-driven solutions tailored for our clients.

📌 Senior Director, Audience Strategy & Insights (Toronto)
🏢 Publicis Groupe
📍 Toronto