We are seeking a agile and strategic leader to join CI Financial’s Digital Marketing team as a Senior Manager, Strategic Insights. This role will spearhead the planning, measurement, and reporting of key marketing initiatives across CI’s global footprint, with a strong emphasis on financial marketing and data-driven storytelling. This role demands a deep understanding of digital channels, marketing analytics, and performance optimization within the Finance and Wealth Management industries.

Lead enterprise‑wide digital analytics initiatives across CI’s business units. Deliver executive‑level dashboards and insights tailored to business lines and leadership needs. Collaborate with third‑party vendors to enhance reporting capabilities and ensure data integrity.

Oversee campaign tagging and tracking to ensure accurate, complete, and actionable data. Translate complex data into strategic insights that align with business goals. Drive test‑and‑learn strategies to optimize performance and inform marketing decisions.

Uncover growth opportunities across content, product, and digital engagement metrics. Integrate cross‑channel results into holistic performance narratives for stakeholders. Minimum 7+ years in digital analytics, with a strong focus on financial marketing or wealth management.

Bachelor’s degree in Business, Marketing, Digital Strategy, or Technology; Proven ability to connect data to strategy, delivering insights that influence executive decisions.

Experience presenting findings to senior stakeholders and cross‑functional teams. Proficiency in Adobe Analytics, Google Analytics,



and data visualization platforms. Expertise in marketing analytics platforms and campaign performance measurement.

Deep understanding of the financial services landscape, including asset and wealth management. Familiarity with digital and social media trends relevant to financial audiences. Adept at pulling and interpreting metrics from large‑scale digital ecosystems.

Flexible and adaptable in a global, fast‑moving environment. Working knowledge of SEO / GEO strategy and implementation, Experience with Salesforce Marketing Cloud and related tools and familiarity with Tag Management Systems (GTM, Adobe Launch) is a nice to have. Training Reimbursement Corporate Discount Program Parental Leave Top‑up program In addition to base salary, this position is eligible for participation in a bonus program.

In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. We are focused on building a diverse and inclusive workforce. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process please contact us at accessible.

📌 Senior Manager, Strategic Insights (Toronto)
🏢 CI Financial
📍 Toronto