Join Payworks as a Senior Marketing Analytics Specialist and enhance our data-driven marketing initiatives in Winnipeg, Manitoba. This role focuses on optimizing performance through thorough analytics and strategic recommendations. As a key member of the marketing team, you will report to the Senior Manager of Growth Marketing.
Your expertise in full-funnel analytics and performance reporting will serve as the backbone of our demand generation efforts. Collaborate with cross-functional teams to leverage data for impactful budget decisions and campaign strategies.
Key Responsibilities
- Own comprehensive analytics reporting for demand generation • Manage attribution across varied marketing campaigns • Deliver insightful performance recommendations for budget allocation • Spearhead testing initiatives to enhance marketing effectiveness • Analyze audience insights to refine targeting efforts Requirements:
- 5+ years in B2B marketing analytics and performance strategy • In-depth understanding of conversion analysis and pipeline management • Practical experience with key analytics tools and platforms • Robust skills in Salesforce and data management • Ability to articulate complex data insights to leadership Leverage your marketing analytics skills to influence the success of Payworks' campaigns.