Tru Inc is seeking a SEO + Marketing Strategist. We have one (1) permanent position available for an immediate start. At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients.

As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era. Occasional travel to client sites, events, or conferences may also be necessary. Tru is looking for a SEO & AEO Strategist to lead organic search strategy across traditional search engines and emerging AI-powered discovery experiences.

You will translate business objectives, customer behaviour, search data and digital performance into clear strategies spanning SEO, AEO/GEO, content, information architecture, technical SEO and AI visibility. You will work closely with a team of SEO technicians responsible for ongoing technical execution, while providing the strategic direction, prioritization and quality control that connects that work back to client growth. SEO & AI Search Strategy:

- Technical and on‑page SEO Structured data Competitive and search‑intent analysis You will help Tru continue to evolve its approach as search moves beyond rankings and toward answers, recommendations and AI‑assisted discovery. Content & Discovery Strategy:
- Search strategy increasingly determines not just how content should be optimized, but what content needs to exist in the first place. You will identify opportunities across the full content ecosystem, including: Topic and content gaps Customer questions and decision journeys Pillar and supporting‑content strategies Existing‑content optimization and consolidation FAQ and answer‑led content Third‑party and community opportunities Content requirements for AI discovery and citations You will partner closely with creative, content and UX teams to translate these opportunities into compelling experiences. The expectation is not that you personally create every piece of content.



It is that you understand the breadth of content required to win in modern search and can give the broader team a clear strategic brief. Technical SEO Leadership:
- You will work with an established team of SEO technicians responsible for ongoing technical delivery and optimization.

You should have enough technical depth to: Review technical audits and recommendations Identify which issues materially affect performance Translate technical findings into business implications Brief and guide implementation Connect technical SEO with content, UX and broader growth opportunities You should be comfortable across areas including crawling and indexation, site architecture, internal linking, schema, redirects, migrations, Core Web Vitals and other technical SEO fundamentals. You will help evolve reporting beyond presenting numbers and toward identifying what those numbers mean and what should happen next. Analyze organic and AI‑search performance Identify patterns, risks and growth opportunities Use competitive and market data to strengthen recommendations Connect performance back to client objectives You should be naturally curious about new data sources, tools and ways AI can improve research, analysis and decision‑making.

You will work across client, strategy, content, creative, UX, development, analytics and media teams. Translate complex search concepts into explicit business language Connect insights across disciplines rather than treating SEO as a silo Help strengthen SEO and AEO capability across the broader team You likely have 5+ years of SEO experience , with meaningful experience developing strategy rather than exclusively executing tasks.



Strong traditional SEO fundamentals Demonstrated experience developing SEO strategies and roadmaps Robust understanding of search intent and customer journeys Strong content‑strategy instincts Working knowledge of technical SEO Experience directing or partnering with technical SEO specialists Understanding of information architecture, internal linking and structured data Comfort with Google Search Console, GA4 and leading SEO platforms Ability to turn data into meaningful recommendations Ability to brief and collaborate with creative, content, UX and technical teams Genuine curiosity about how AI is changing search, content and customer behaviour Think beyond traditional SEO and see search as part of a broader discovery ecosystem Understand how brand authority, third‑party citations and communities influence discoverability Can identify content opportunities that go beyond producing more SEO articles Have experience connecting SEO with UX, conversion and creative strategy Know how to prioritize recommendations based on commercial value Can get strong output from technical specialists without needing to execute everything yourself Technical execution is connected to larger business priorities.

Search insights influence the broader content and digital strategy. Junior team members build stronger SEO, analytics and AI capabilities. You understand SEO deeply enough to challenge the work without needing to personally execute every task.

You can see the connection between technical performance, content, customer behaviour, authority, UX and creative. We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people.

We offer competitive salaries along with a 100% employer‑paid benefits package and a remote work‑from‑home arrangement. Quality as Standard Join us and be part of a team that drives growth, builds relationships, and makes a tangible impact in the digital world! #

📌 SEO + Marketing Strategist (Toronto)
🏢 Tru India
📍 Toronto