McCormick Canada continues its long track record of growth and is a respected leader in the spice, seasoning, flavouring and specialty food industry. Our consumer products division serves retail grocery customers and emerging channels with Club House, Billy Bee and McCormick products, while our Custom Flavour Solutions division serves food service distributors and other respected food manufacturers across Canada. It has been the foundation for McCormick's success for decades.

We have created an unusually dedicated workforce by fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values. Our commitment to our customers, our consumers and our employees is unsurpassed.

The Social Media Intelligence

Manager will leverage the power of social listening and analytics to identify consumer insights and evaluate marketplace opportunities for McCormick’s 20+ brands around the globe. They will mine through social listening data to create stories and meaningful, actionable insights to be shared with key stakeholders across both the consumer and flavor solutions business. They will have the power to inform new product innovation, content ideas and marketing campaigns that can drive the growth of the company.

Our ideal candidate has a proven experience using social listening tools to turn data into insights that are meaningful and digestible. They will be able to enhance McCormick’s social intelligence capability by uncovering powerful insights and setting new standards and processes to enable actions from their insights. A proven multi-tasker, the Social Media Intelligence Manager is comfortable handling multiple deadlines with delivering robust, consistent work.

Leverage social listening tools to create timely research on consumer insights,



marketplace trends and competitive analysis across all McCormick brands Partner with other cross-functional teams (SEO, social media, consumer affairs), etc. Provide post-campaign wrap-up reports that show the impact that our transformational marketing campaigns had on consumer conversation and sentiment Enable broader social listening capabilities across regions as part of the global marketing organization Partner with key business leads on both the consumer and flavor solutions business to understand the business objective and priorities to enable more meaningful social listening reports Use insights to support teams on annual business plans and customer presentations Technologic Support Manage relationship with our social listening tool, having ongoing touch bases with our support team and leading all contract discussions Remain abreast of technologies and emerging solutions that will shape social and digital analytics. Bachelor’s Degree in Marketing, Communications or related field 5+ years of relevant experience with social listening, social insights and/or consumer research.

Experience using Brandwatch or similar social listening platforms to generate consumer insights and strategic brand recommendations Experience writing Boolean logic and query-based searches Strong understanding of the social media landscape, dynamic of consumer conversation, social best practices and digital analytics tools Ability to work in fast-paced environment with complex data across multiple sources and brands Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external) Creative, innovative thinker who is not afraid to bring new ideas to the table History of high performance. Throughout the selection process, accommodations for applicants with disabilities are available upon request.

📌 Social Media Intelligence Manager (HYBRID) (Mississauga)
🏢 McCormick u0026 Company
📍 Mississauga