The Specialist, Full Service Banner Marketing plays a key role in supporting brand strategy and integrated go-to-market execution across Full Service banners (Sobeys & Safeway). This role helps translate banner priorities into integrated marketing programs that strengthen brand equity, drive customer consideration, and support key business objectives. Working closely with cross-functional partners and agency teams, the Specialist contributes to campaign development, execution, optimization, and performance measurement across multiple channels.

Here's where you'll be focusing:

- Understand and champion the brand strategy, acting as a brand steward through all marketing and communication activations.
- Support the development of integrated marketing programs across the customer journey, contributing to strategic planning, campaign development, brief creation, and go-to-market recommendations aligned to banner and business priorities.
- Work closely with central brand marketing teams to ensure all campaigns are aligned to brand expression, visual identity, positioning, and standards - helping translate brand strategy into customer-facing experiences.
- Coordinate with internal cross-functional teams, including our internal creative agency, Atelier, digital experience and digital customer engagement, loyalty, and other marketing teams—along with external agencies to deliver marketing programs that support banner objectives.




- Lead assigned campaign and marketing plan workstreams, including project management, stakeholder communications, creative reviews and approvals, performance tracking, budget management and delivery against key milestones.
- Collaborate with merchandising and operations partners to understand business priorities, identify opportunities, and translate objectives into actionable marketing plans.
- Monitor campaign performance and key brand health metrics, leveraging customer and business insights to identify opportunities, inform recommendations and optimise future marketing programmes.

What you have to offer:

- Experience managing integrated marketing campaigns across multiple channels, including digital, in-store, owned and paid media.
- Strong briefing skills, with the ability to translate business objectives into actionable marketing strategies.
- Excellent interpersonal skills with the ability to build strong partnerships across teams.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven workplace.
- Capability to manage competing priorities and adapt quickly in a dynamic retail environment.
- Undergraduate degree in marketing, communications, business or a related discipline.
- Minimum of 3-5 years of related work experience in brand marketing, category marketing or integrated marketing roles.

📌 Specialist, Full Service Banner Marketing (contract) (Mississauga)
🏢 Sobeys
📍 Mississauga