Lead the cutting-edge evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance. In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences.

Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.

Key Responsibilities





- Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations Requirements:
- 10+ years in progressive retail leadership • Degree in a related field or equivalent experience • Proven ability in retail modernization and change management • Strong collaboration skills with cross-functional teams • Experience in performance metrics and KPIs Drive significant change in lottery experiences through innovation, partnership, and operational excellence.

📌 Strategic Retail Experience Director for Lottery Innovation (Calgary)
🏢 Western Canada Lottery Corporation (WCLC)
📍 Calgary