Express Employment Professionals is currently recruiting for a Strategic Sales Executive on behalf of our client, a Waterloo-based Canadian manufacturer specializing in recreational products used by customers worldwide.

Compensation: Base Salary + Uncapped Commission | Estimated Year 1 Earnings $90,000-$110,000+

Education Requirement

College diploma or university degree in business, sales, marketing, engineering, or a related discipline is required.

Are you a driven sales professional who enjoys building relationships, developing new business opportunities, and having a direct impact on company growth? We are seeking an experienced Strategic Sales Executive to join a growing organization and help expand their presence within the snow tubing, ski resort, and recreational markets.

This is an excellent opportunity for a motivated sales professional who thrives on prospecting, developing strategic relationships, and managing the full sales cycle from initial contact through completion.

Key Responsibilities

- Develop and execute sales strategies to generate new business opportunities
- Prospect for new customers through research, outreach, networking, and relationship building
- Manage inbound leads and convert opportunities into sales
- Build and maintain a strong sales pipeline using CRM tools
- Identify key decision-makers and develop long-term customer partnerships
- Conduct consultative sales conversations to understand customer needs
- Prepare proposals, quotes, and product recommendations
- Manage the sales process from initial contact through order fulfillment
- Maintain and strengthen relationships with existing customers
- Re-engage inactive accounts and identify opportunities for growth




- Collaborate with internal teams to ensure a positive customer experience
- Maintain accurate customer records and sales activity tracking

Qualifications The successful candidate will be a results-oriented sales professional with a strong ability to develop relationships, generate new business, and close opportunities.

- 5+ years of experience in B2B sales, technical sales, manufacturing sales, or a related field
- Proven success achieving sales targets and business development goals
- Strong prospecting and cold-calling experience
- Experience managing the full sales cycle
- Excellent communication, negotiation, and presentation skills
- Strong relationship-building abilities with customers and decision-makers
- Ability to understand technical products and provide customer-focused solutions
- Ability to understand customer requirements using Metric and SAE measurements, with a strong understanding of engineering drawings.
- Ability to work closely with Engineering, Estimating, and Operations teams to scope and develop custom solutions.
- Experience using Bills of Materials (BOMs) to quote products is considered an asset.
- Highly organized with robust attention to detail
- Self-motivated with the ability to work independently

Assets The following would be considered an advantage:

- Experience selling manufactured products or technical solutions
- Knowledge of shipping processes, international trade documentation, or export sales
- Advanced Excel skills
- Additional language skills

Work Location

This is a 100% in-office position located in the Waterloo, Ontario area . The successful candidate will manage a territory focused on North America , with potential opportunities to support international growth.

📌 Strategic Sales Executive (Ontario)
🏢 Express Employment Professionals - Kitchener / Waterloo
📍 Ontario