Vacances Air Canada Vacations - Montreal Office, 1440 St-Catherine West, Montreal, Quebec, Canada Posted Thursday, July 30, 2026 at 4:00 a.m.

At Air Canada

Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Job Title : Senior User Experience (UX) Researcher Department / Team : Digital Product & Design Permanent We are seeking an experienced Senior UX Researcher to support the design and improvement of Air Canada Vacations website. In this role, you will lead research initiatives to better understand how travelers discover, compare, and book vacation experiences online. You will identify key traveler segments, develop actionable personas, map end-to-end booking journeys, and conduct qualitative research including customer interviews.

You will also help validate design solutions by testing prototypes with users to ensure the booking experience is intuitive, trustworthy, and engaging. You will collaborate closely with product owners, UX/UI designers, and business stakeholders to translate research insights into practical recommendations that improve the traveler experience and drive bookings.

Customer

Discovery & Research Strategy Design and execute a UX research plan focused on understanding how travelers research, evaluate, and purchase vacation packages. Define research goals, methodologies,



and timelines aligned with product and business objectives. Select appropriate qualitative and quantitative research methods.

Customer

Interviews & Qualitative Research Plan, recruit, and conduct in-depth customer interviews with travelers and potential customers. Facilitate discovery interviews to understand trip planning behaviors, booking preferences, and pain points in the travel planning process. Analyze qualitative data to identify patterns, insights, and opportunities to improve the travel booking experience.

Personas & Customer Segmentation Develop data-driven traveler personas representing key customer groups (e.g., Document motivations, goals, behaviors, and pain points when searching for and booking vacation packages. Ensure personas are actionable and usable across product, design, and marketing teams. Map key touchpoints across the website and other digital channels.

Identify friction points and opportunities to improve the booking and trip planning experience.

Prototype

Testing & Design Validation Plan and conduct usability testing of wireframes and interactive prototypes. Gather feedback to validate design decisions and identify usability issues early in the design process. Translate research findings into clear, strategic insights and recommendations.

Present research outcomes through reports, workshops, and presentations. Collaborate closely with UX designers, product managers,



and marketing teams to ensure research informs product design and feature prioritization. Post-secondary degree in in HCI, Cognitive Science, Psychology, or any related field. •5+ years of experience in UX research, customer research, or design research •Experience in the Tourism/Travel online booking industry. •Expert in conducting research using a wide range of qualitative and quantitative UX research methods (field studies, usability test, card sorting, surveys, analytics, A/B testing). •Experience creating personas, journey maps, and research synthesis. •Bilingual written and spoken.

Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family We offer training and development tools to help unlock your full potential Please note that these advantages apply to permanent, full-time employees. OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values.

We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. When qualifications are equal, preference will be given to bilingual candidates.

Vacances Air Canada

Vacations - Montreal Office, 1440 St-Catherine West, Montreal, Quebec, Canada #

📌 Telecommute Senior User Experience Researcher (Montreal)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Montreal