Posted Wednesday, June 17, 2026 at 7:00 AM We’re searching for a strategic and performance-driven Content & Web Manager. This is a remote position based in Canada. Are you a digital content and web expert who thrives on connecting digital experiences to measurable business outcomes?

Do you bring expertise in website content strategy, SEO, UX optimization, analytics, and performance marketing? If so, join Westland’s Digital Marketing team and help shape how Canadians discover, engage with, and trust Westland online. As Content & Web Manager, you’ll lead the strategy and optimization of content and web experiences across Westland’s digital ecosystem.

You’ll partner cross-functionally to improve discoverability, engagement, conversion performance, and customer experience across owned digital channels while helping strengthen Westland’s digital credibility in both search and AI‑driven environments. Actual salary will depend on qualifications, experience, market conditions, and internal equity. Westland also offers a competitive annual short‑term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success.

Financial assistance is available for approved work‑related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. As we continue to grow across Canada, we’re evolving how we connect with customers in an increasingly digital‑first world - and that’s where you come in.

As Content & Web Manager, you’ll play a key role in shaping a modern,



performance‑driven digital experience across Westland’s website and owned channels. With a robust focus on content strategy, SEO, UX, and conversion optimization, you’ll partner with digital, marketing, and technical teams, leverage data and behavioural insights to guide decisions, and lead initiatives that improve discoverability, engagement, and digital conversion - positioning Westland’s content and web experience as a key driver of growth, trust, and market credibility. An open, flexible and welcoming workplace Amplifying Communities, a program to support causes that matter most to our employees 5+ years of experience in digital content, web optimization, content strategy, or digital marketing ~ Strong experience developing and optimizing website content in a performance‑focused environment ~ Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations ~ Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies ~ Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data‑informed optimization ~ Excellent writing, editing, briefing, and communication skills ~ Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance Own website content planning and optimization to support SEO, AEO,



conversion performance, UX clarity, and customer intent Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight‑driven content Ensure content and key web experiences are optimized for both traditional search and AI‑driven answer environments Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

At Westland, you will feel the power of community.

Westland Insurance

Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. encourages applications from all qualified individuals and will accommodate applicants' disability‑related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process. If you require a disability‑related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at careers@westlandinsurance.

📌 Web Content Manager - Remote (m/w/d) (Surrey)
🏢 Westland Insurance Group
📍 Surrey