Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.Join the Team:Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives both audience growth and business results.More information can be found here: https://www.Danmartell.ComPosition Responsibilities:If you are a rare individual who understands what makes content perform at scale and can turn ideas into videos that attract millions of views, this role is for you.Martell Media is looking for an experienced YouTube Content Strategist who can help shape the future of the company's YouTube presence. This is not a junior content role. We are looking for someone who already understands YouTube at a high level, has a strong storytelling background, and can confidently bring recommendations, ideas, and strategic direction to the team.Success in this role means consistently identifying content opportunities, creating compelling narratives, analyzing performance data, and helping develop content that grows both audience and revenue.Developing and owning YouTube content strategy focused on audience growth and engagementGenerating high-potential video concepts with the ability to identify million-plus view opportunitiesWriting compelling scripts that align with channel objectives and audience interestsAnalyzing YouTube performance metrics and translating insights into actionable recommendationsContinuously testing, optimizing, and improving content performance based on analyticsCollaborating directly with Dan Martell and the broader content team on content planning and executionParticipating in video production and filming when requiredStaying current on YouTube trends, platform changes,



and emerging content opportunitiesChallenging assumptions and proactively identifying opportunities for channel growth and improvementContributing to content systems and processes that support long-term channel successQualificationsProven experience developing content strategy for YouTube channelsStrong understanding of YouTube analytics, audience behavior, retention metrics, and content optimizationDemonstrated success creating, scripting, or producing high-performing YouTube contentExceptional storytelling and narrative development skillsExperience identifying content trends and translating them into successful video conceptsAbility to make strategic recommendations backed by performance dataComfortable working in a fast-paced, creator-led environmentStrong communication skills with confidence to present ideas and challenge existing approachesExperience in film production, directing, scriptwriting, or content production is considered a strong asset but is not requiredSelf-starter who requires minimal oversight and can operate independentlyOur Ideal Teammate Is Someone Who:Is proactive and accountableThinks strategically and executes consistentlyCommunicates with clarity and confidenceBrings a positive, growth-oriented mindsetIs highly organized and dependableEmbraces learning and feedbackCares deeply about doing excellent workHas strong creative instincts supported by data and analyticsIs passionate about storytelling and audience growthBrings fresh ideas and isn't afraid to challenge the status quoCompensation: $80,000 - $90,000 CAD Base Salary + $18,000 variableEmployment Type: Full time EmployeeServ uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.

📌 Youtube Content Strategist (Kelowna)
🏢 Serv Recruitment
📍 Kelowna