Join Tangerine as a Personalization Marketing Manager and redefine banking experiences. Drive client-centric initiatives with innovative technologies to enhance engagement across channels.

In this leadership role, you will translate customer insights into effective strategies that personalize banking journeys. Your expertise will enable cross-channel activation and enhance overall client satisfaction. You will empower your team to excel and adapt within a dynamic workplace.

Key Responsibilities: • Lead data-driven marketing strategies for customer engagement • Enable next-best-action personalization across various channels • Establish audience targeting and journey orchestration frameworks • Collaborate with product and analytics teams for effective execution • Oversee testing and optimization of marketing campaigns

Requirements: • 5-7+ years of experience in CRM or digital marketing • Strong understanding of client signals and segmentation • Experience with Adobe, Salesforce, or similar platforms • Track record of navigating digital transformations • Strong analytical and communication skills

Make an impact at Tangerine by creating exceptional, personalized banking experiences. #J-18808-Ljbffr

📌 Personalization Marketing Manager Role (Winnipeg)
🏢 Tangerine Bank
📍 Winnipeg