Become a pivotal force in marketing at Payworks, Toronto. The Marketing Performance Specialist role enhances campaign effectiveness and analytics within a hybrid work framework.

In this position, reporting to the Senior Manager of Growth Marketing, you will analyze performance metrics across all marketing channels and demand streams. Your insights will guide strategic budget allocations and campaign adjustments. Candidates should bring a depth of experience in B2B marketing analytics and demonstrate robust data interpretation skills.

Key Responsibilities: • Oversee performance analytics and reporting on demand channels • Ensure accurate campaign and source attribution • Recommend budget changes based on performance signals • Administer testing protocols for ads and landing pages • Examine audience data for informed campaign decisions

Requirements: • 5+ years experience in B2B marketing analytics • Proficiency in Salesforce and digital media platforms • Expertise in designing and executing A/B tests • Knowledge of UTM tracking and governance • Bilingual in French is preferred

Bring your analytical skills to Payworks to drive meaningful insights and marketing excellence. #J-18808-Ljbffr

📌 Marketing Performance Specialist in Toronto (Winnipeg)
🏢 Kaizen Lab
📍 Winnipeg