- Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
- Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
- Develop marketing communications, content, presentations, sales collateral, newsletters, and social media
- Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
- Build brand awareness and strengthen company positioning within target markets
- Partner with Sales to support lead generation, customer engagement, and pipeline development
- Leverage AI tools for content creation, market intelligence, personalization, campaign development, and marketing productivity
- Track marketing performance, optimize campaigns using data, and demonstrate ROI
- Ensure consistent brand messaging and visual identity across marketing activities
- Work closely with Sales, Business Development, Product, and Executive Leadership

Requirements

- 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
- Proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
- Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
- Extensive experience in field marketing, event management, and digital marketing
- Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging




- Experience developing content and managing multiple marketing channels
- Demonstrated ability to build brand awareness and support lead generation and sales objectives
- Strong project management skills and ability to manage multiple priorities in a fast-paced environment
- Entrepreneurial, creative, highly organized, and comfortable working independently
- Curious and enthusiastic about AI and emerging marketing technologies
- Bilingual English/French is highly desirable

Core Competencies

Demonstrates extensive experience in field marketing, event management, and digital marketing, with a strong focus on leveraging AI tools for content creation and campaign optimization. Proven ability to build brand awareness and support lead generation in B2B technology environments.

Highest-signal resume keywords

- Field Marketing
- Event Management
- Digital Marketing
- AI Tools Utilization
- B2B Technology Experience

Hard Skills

- Marketing Communications
- Content Development
- SEO/SEM
- Campaign Development
- Data Analysis
- Budget Management
- Lead Generation
- Brand Awareness
- Project Management
- Customer Engagement

Soft Skills

- Strong Written Communication
- Strong Verbal Communication
- Organizational Skills
- Creativity
- Independence

Industry Keywords

- B2B
- SaaS
- Deep Tech
- Clean Tech
- Complex Technology Workplace

Tools & Technologies

- AI Tools
- Digital Campaigns
- Social Media Platforms
- Email Marketing
- Web Analytics

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📌 Field Marketing Manager (Ottawa)
🏢 Jobtailor
📍 Ottawa