Join Manulife as the Director for MarTech Activation & Personalization, leading efforts in transforming customer experiences through data-driven strategies. This role focuses on automation and personalization within a hybrid setting.
As a strategic leader, you will guide the execution of MarTech initiatives that enhance marketing performance and customer engagement. Partner with cross-functional teams to drive innovation and scalability in how Manulife delivers marketing solutions. Your leadership will directly influence organizational transformation.
Key Responsibilities:
• Execute MarTech initiatives per the strategic roadmap
• Manage adoption of platforms to improve business performance
• Offer strategic consultation on marketing and automation




• Collaborate with Agile teams to design new digital functionalities
• Oversee timelines, budgets, and operational excellence
Requirements:
• 8+ years leading marketing technology initiatives
• Robust familiarity with Adobe and Salesforce
• Demonstrated leadership in Agile project management
• Post-secondary degree in relevant fields
• Excellent communication and collaboration skills
Harness your MarTech expertise to innovate and elevate customer experiences at Manulife.
#J-18808-Ljbffr

📌 Lead MarTech Activation & Personalization (Toronto)
🏢 Manulife Financial
📍 Toronto