Who We AreVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, Current York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.About WPPWPP is the trusted growth partner for the world's leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.Com .Role OverviewThe Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.Key ResponsibilitiesTranslate Microsoft solution plays and priorities into clear, executable partner GTM plansDefine target audiences, value proposition, messaging and channel strategySimplify complex partner strategies into focused, outcome-oriented plansAlign closely with PMMs,



PDMs and sales stakeholders on GTM prioritiesCampaign Activation & ExecutionGuide partners to launch and execute campaigns quickly using available assets and programsEnsure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworksDrive repeatable execution models across the partner portfolioPipeline & Performance AccountabilityDrive partner activity toward pipeline generation and opportunity creationTrack performance across funnel metrics (leads, referrals, pipeline)Use dashboards and data insights to recommend next best actionsEnsure campaign impact is measurable and tied to business outcomesPartner Relationship & InfluenceAct as a trusted advisor to partner marketing and leadership teamsBuild strong, ongoing relationships with a portfolio of partners (15-20)Influence partner priorities without authority, guiding focus toward highest-impact activitiesLead partner meetings and workshops with confidence and clarityData-Driven Decision MakingUse performance data to prioritize partners, campaigns and investmentsIdentify risks, gaps and opportunities early and drive course correctionTranslate insights into clear, actionable recommendationsEnsure consistent use of tracking tools, reporting frameworks and governance processesScalable Delivery & Operational ExcellenceManage a portfolio of partners using structured frameworks, templates and playbooksDeliver consistent output quality through repeatable processesContribute to a globally standardized operating model with local adaptabilityMaintain strong execution cadence across planning, delivery and reporting cyclesSuccess Profile (Critical Capabilities)Strategic & Commercial ThinkerConnects partner strengths to market demand and customer needsFocuses on pipeline, revenue impact, and business outcomesPrioritizes what will drive impact this quarterStructured GTM PlannerTranslates strategy into clear, phased GTM plansDefines KPIs,



audiences and channel mixBrings structure without over-complicatingDigital Marketing FluentStrong understanding of demand generation across channelsPartnership Builder & InfluencerBuilds trust quickly with partners and stakeholdersInfluences without authority with confidence and clarityFacilitates alignment across partner, Microsoft field and internal teamsHighly Organized & Scalable OperatorManages multiple partners without loss of quality or cadenceUses frameworks, checklists and dashboards to scale impactComfortable operating in structured, high-volume environmentsData-Driven & Insight-LedInterprets metrics and translates them into actionsUses data to prioritize and optimize effortsFocuses on outcomes, not activityAdaptable & Fast LearnerThrives in ambiguity and evolving partner contextsQuickly absorbs new technologies, offers and GTM motionsContinuously improves approach based on feedback and resultsExperience & Qualifications6-8 + years in B2B, digital, or partner marketing (preferably in tech/Microsoft ecosystem)Proven experience working with partners (ISVs, SI, CSPs or similar ecosystems)Experience building and executing GTM or demand generation strategiesStrong understanding of marketing funnel, campaign execution and performance metricsDemonstrated stakeholder management across cross-functional teamsExperience working with data, dashboards or marketing performance reporting toolsWhat Success Looks LikePartners execute focused, high-impact GTM plans aligned to Microsoft prioritiesConsistent pipeline growth and measurable ROI across partner portfolioHigh partner satisfaction and engagementClear, structured execution across planning, campaign delivery and reportingStrong alignment across Microsoft stakeholders and partner ecosystemThe base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.-$65,000 - $115,000 CADWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

📌 Senior Account Manager (Toronto)
🏢 VML Canada
📍 Toronto