Become a vital part of Payworks as a Marketing Performance & Analytics Specialist. This hybrid role focuses on driving insights and optimizing marketing expenditures through analytics.As a key member of the Marketing team, you will report to the Senior Manager of Growth Marketing and own the analytics landscape across campaigns and demand streams. Your expertise in reporting will be critical for strategic decision-making and budget management.Key Responsibilities:Lead performance reporting across demand generation channelsOversee campaign and channel attribution practicesDeliver recommendations for budget optimization strategiesExecute A/B and multivariate testing and analyze resultsConduct ICP analysis to refine targeting strategiesRequirements:Minimum of 5 years in marketing analytics or performance settingsStrong experience with paid media platformsProficient in Salesforce analytics and dashboardsBackground in testing methodologies and validationExcellent communication with a focus on strategic insightsJoin Payworks and help shape data-driven marketing initiatives that lead to measurable impact.