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Account Director

Full Time | Calgary, Alberta (Hybrid)

AdFarm, a 40+-year-old Agri-Marketing business whosePURPOSEisto be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—towards our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer.

We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company’s a great fit for you.

Our clients range from crop and crop chemical, nutrition and protection to equipment, technology, sustainability, food and health. If you have experience working with this type of client—or want that experience—this role will be a great fit.

You will love it here if you follow theseGUIDEPOSTS:

Are you being agile?Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

Are you being helpful?Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.

As theAccount Director,you are responsible for supporting various client account portfolios effectively supporting the client relationship, driving business growth, and delivering successful agri-marketing campaigns. The Account Director is essential in tracking and reporting project & account progress and facilitating communication and synergies within the account portfolio teams and fostering organic growth through their team’s accounts.

You’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

- Lead, Manage & Hold others Accountable.





- Strategic Planning & Client Management

- Organic Growth

- Billings
- Annual Budgeting & Forecasting

You’ll have success here if you value clear processes and feel qualified to do the following things:

- Build and maintain a strong, long-lasting relationship with key decision-makers at our client’s organization and across their business.

- Proactively identify client needs and opportunities and develop tailored strategies to address them.

- In some cases, serve as the primary point of contact for clients, ensuring seamless communication and issue resolution.

- Develop and execute comprehensive marketing and communications strategies aligned with client business objectives.

- Conduct in-depth market research and analysis to identify target audiences, competitive landscapes, and industry trends.

- Collaborate with cross-functional teams to develop innovative and effective marketing campaigns.

- Lead and mentor the team of account managers, fostering a culture of excellence and collaboration.

- Delegate tasks effectively, provide clear guidance, and empower team members to deliver outstanding results.

- Monitor team performance and provide regular feedback to drive continuous improvement.

- Oversee budget management and financial forecasting for assigned accounts.

- Monitor project profitability and identify opportunities for cost optimization.

- Ensure timely invoicing and payment collection.

- Identify potential new business opportunities within the client accounts. Focusing on organic growth opportunities.

- Contribute to the AdFarm’s overall business growth and strategic direction.

- Completion of annual “Strategic Account Plan” for each assigned client or portfolio

- Lead strategy and planning meetings
- Proofread copy, proofs, and other media for accuracy, last line of Quality Control before being sent to the client

We train our team to help them succeed, and everyone on our team helps with our success. In this role,



you’ll need to come to the table with the following skills and qualifications:

- A bachelor’s degree in marketing, advertising, communications, business, or a related field is required.

- 10+ years of experience in client service, marketing direction or a related role within an advertising or marketing agency are essential.

- Strong organizational and time management skills are necessary to oversee multiple projects simultaneously, manage timelines, and ensure deliverables are met on time and within budget.
- An affinity to AI tools and willingness to adopt them strategically

- Team Leadership: The capacity to lead and inspire cross-functional teams, including account/project managers, creative, media, and PR & content, is vital for successful project execution.

- The ability to identify and resolve challenges proactively, often under pressure.

- A solid understanding of budgeting, financial reporting, and contract negotiations is significant for managing client accounts profitably.

- Exceptional interpersonal and communication skills are crucial on this role for building strong relationships with clients, understanding their needs, and effectively representing the agency’s capabilities.

- Strategic Thinking: The ability to think critically, analyze market trends, and develop innovative marketing strategies that align with clients’ business objectives is essential.

- Competence with Project Management software, agency/department process and PM terminology

- A deep understanding of the advertising and marketing industry, including current trends, technologies, and best practices.

- Strong knowledge of digital marketing channels, including social media, SEO, PPC, and email marketing

- The ability to present ideas and strategies effectively to clients and internal teams is essential.
- The Agri-marketing landscape is constantly evolving, so the ability to adapt to new challenges and technologies is crucial.

We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team.

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📌 Account Director (Calgary)
🏢 AdFarm
📍 Calgary