Join Manulife as the Director for MarTech Activation & Personalization, leading efforts in transforming customer experiences through data-driven strategies. This role focuses on automation and personalization within a hybrid setting.

As a strategic leader, you will guide the execution of MarTech initiatives that enhance marketing performance and customer engagement. Partner with cross-functional teams to drive innovation and scalability in how Manulife delivers marketing solutions. Your leadership will directly influence organizational transformation.

Key Responsibilities:



• Execute MarTech initiatives per the strategic roadmap • Manage adoption of platforms to improve business performance • Offer strategic consultation on marketing and automation • Collaborate with Agile teams to design current digital functionalities • Oversee timelines, budgets, and operational excellence

Requirements: • 8+ years leading marketing technology initiatives • Strong familiarity with Adobe and Salesforce • Demonstrated leadership in Agile project management • Post-secondary degree in relevant fields • Excellent communication and collaboration skills

Harness your MarTech expertise to innovate and elevate customer experiences at Manulife. #J-18808-Ljbffr

📌 Lead MarTech Activation & Personalization (Winnipeg)
🏢 Manulife Financial
📍 Winnipeg