Lead audience intelligence with Sony Music Canada as a Senior Manager, transforming data into actionable insights. Drive strategies for campaign planning, audience growth, and fan engagement.
As a Senior Manager, you will oversee the audience insights function, managing one direct report while collaborating with various teams. Your analytical skills will enable you to interpret audience data and trends across streaming, social, and direct-to-consumer channels. This role focuses on artist development and optimizing CRM initiatives while supporting strategic insights.
Key Responsibilities:
• Collaborate on real-time insights for campaign optimization
• Analyze audience data across multiple platforms
• Identify emerging audience segments and cultural trends




• Lead performance reporting for D2C and CRM strategies
• Build dashboards for tracking campaign success
Requirements:
• 5+ years in analytics or digital marketing
• Proficiency in SQL or Python preferred
• Experience with BI tools like Tableau or Power BI
• Knowledge of music analytics platforms
• Robust communication and organizational skills
Drive impactful insights at Sony Music Canada, enhancing artist strategies and fan engagement through effective data analysis.
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📌 Senior Manager of Audience Insights at Sony Music (Toronto)
🏢 Sonymusicentertainment
📍 Toronto