Lead the transformation of digital experiences at Manulife as the Director of MarTech Activation & Personalization. Drive creative marketing strategies while leveraging data and technology for impactful customer interactions.In this hybrid role based in Toronto, you will oversee MarTech initiatives, ensuring alignment with business goals and measurable outcomes. Your leadership will empower marketing and business teams to adopt current platforms effectively, enhancing customer engagement. Collaborating across Agile teams, you will design and launch customer-centric digital marketing functionalities, all while mentoring teams on data-driven practices.Key Responsibilities:
Drive execution of MarTech Activation initiatives
Encourage platform adoption across teams




Consult on personalization and marketing strategies
Lead Agile cross-functional teams on project design
Mentor teams on journey orchestration and optimizationRequirements:
8+ years in digital transformation
Expertise with Adobe and Salesforce platforms
Skilled in Agile leadership and project management
Degree in marketing, business, or technology
Solid communication and stakeholder engagement skillsYour expertise in MarTech will shape customer experiences and drive success at Manulife.#J-18808-Ljbffr

📌 Director Of Martech At Manulife Toronto (Canada)
🏢 Manulife Insurance Malaysia
📍 Canada