Toronto, Canada About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.Com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.Com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity.



Create an Open workplace by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About the Role – Senior Associate, Paid Social & Programmatic We are seeking an analytical, detail-oriented, and highly motivatedSenior Associate, Paid Social & Programmatic to join our activation team. Key Responsibilities Programmatic Activation: Lead the setup, trafficking, day-to-day execution, and optimization of programmatic media campaigns, primarily utilizingDV360 . Vendor Management & Coordination: Act as a key contact for external vendor partners and DSP representatives to negotiate placements, manage campaign delivery, and resolve execution challenges. Paid Social Support & Upskilling: Assist with campaign execution acrossMeta, Pinterest, and TikTok , actively engaging in ongoing training and mentorship to expand your multi‑channel skill set. Performance Analysis & Reporting: Track, analyze, and optimize campaign pacing and performance against client KPIs, delivering clear reporting and actionable insights. Compliance & Regulatory Standards: Navigate strict compliance, accessibility, and regulatory guidelines associated with public sector accounts like the Ontario Government. Cross‑Functional Collaboration: Partner closely with internal planning, activation managers, and

📌 Senior Associate, Paid Social & Programmatic (Toronto)
🏢 WPP Media
📍 Toronto