Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire's In-House Digital Media agency (CTDi).

Responsibilities

- Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization
- Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
- Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
- Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
- Responsibility for weekly, monthly and ad-hoc reporting and analysis as required

Requirements

- 1-2 years hands-on experience
- Social platforms (Facebook, Instagram, Pinterest, TikTok, etc.)
- Strong understanding of Dynamic Ads and Product Catalog requirements




- Understanding of data management platforms
- Strong proficiency in Microsoft Office, notably Microsoft Excel
- Problem solver with the ability to analyze and prioritize to meet business objectives

Compensation & Advantages

Our typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements.

- Comprehensive benefits and retirement program
- Performance incentives
- Continuing Education Program
- Growth opportunities opportunities and product discounts
- Mental health benefits of $5,000 per year for eligible employees and families
- Canadian Tire Profit Sharing

1-2 years of hands-on paid social media experience; proficiency across Facebook, Instagram, Pinterest, TikTok and similar platforms; strong understanding of Dynamic Ads and Product Catalog requirements; familiarity with data management platforms; strong Microsoft Excel skills

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📌 Specialist, Paid Social (Toronto)
🏢 Canadian Tire
📍 Toronto