Transform the MarTech landscape at Manulife as the Director of MarTech Activation & Personalization. Lead the charge in personalizing and automating exceptional digital experiences in a hybrid work model.In this senior role, you will oversee the strategic roadmap for MarTech activation and personalization initiatives. Collaborate with marketing, data, and technology leaders to ensure successful execution aligned with business objectives. Your expertise will advance customer-centric marketing through creative technologies and strategies.Key Responsibilities:
Lead MarTech activation initiatives to meet strategic goals
Drive change management for current platforms across teams
Consult on personalization and automation strategies




Lead Agile teams to launch customer-focused digital marketing
Mentor teams on data-driven decision-making practicesRequirements:
8+ years of digital transformation experience
Knowledge of Adobe and Salesforce platforms
Proven leadership in Agile environments
Degree in marketing, business, or technology
Exceptional communication and stakeholder engagement skillsUtilize your expertise to shape Manulife’s digital future through creative marketing technologies and strategies.#J-18808-Ljbffr

📌 Director Of Martech At Manulife Toronto
🏢 Manulife Financial
📍 Toronto