CanadaWheels, founded in 2012 and headquartered in Ottawa, Ontario, is one of North America’s leading online retailers of automotive wheels, tires, and parts. Recognized with over 19 national awards, including Deloitte Technology Fast 500™, the company utilizes advanced fitment technology, real-time supplier integrations, AI‑driven systems, and a modern e-commerce platform to simplify and enhance the automotive shopping experience. Having served hundreds of thousands of customers and achieved over $100M in lifetime sales, CanadaWheels continues to expand across North America with ventures such as USAWheels.Com, while investing heavily in the future of automotive e‑commerce technology, automation, analytics, and customer experience.Role DescriptionThis is a full‑time Ottawa‑based role for a Digital Content Specialist. The successful candidate will help execute and manage CanadaWheels’ digital content and social media initiatives across CanadaWheels and USAWheels. This role combines social media execution, content creation, short‑form video, digital storytelling, campaign support, and brand coordination. You will work closely with the Growth & Marketing team, leadership, design, and product/platform teams to create engaging digital content that supports brand growth, customer engagement, and e‑commerce performance. The ideal candidate is creative, organized, detail‑oriented, highly motivated, and passionate about digital content, social media, and modern e‑commerce brands.ResponsibilitiesCreate, manage, and publish content across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube ShortsAssist with content planning, campaign coordination, and marketing calendar executionCapture and edit short‑form video content,



reels, stories, product highlights, and behind‑the‑scenes contentWrite captions, marketing copy, promotional content, and social media messaging aligned with the CanadaWheels and USAWheels brandsCollaborate with internal teams on seasonal campaigns, promotions, product launches, and vendor initiativesHelp maintain and improve brand consistency across digital channelsSupport website content updates, blog formatting, landing page content, and promotional assetsMonitor social media engagement, trends, and audience interactionsAssist with influencer collaborations, event coverage, and community engagement initiativesStay current on digital content trends, AI tools, social media platforms, and emerging content formatsWhat We’re Looking For2+ years of experience in digital content, social media, marketing, or related fieldsStrong understanding of social media platforms and short‑form content trendsProven track record of building, managing, and growing social media channels with engaging digital contentExperience creating digital content for brands, businesses, or online platformsExperience with content creation tools such as Canva, Adobe Creative Suite, CapCut, Figma,



or similar platformsStrong written communication and copywriting skillsComfortable creating and editing short‑form video and visual contentStrong organizational skills and attention to detailSelf‑starter with a positive attitude and willingness to learnComfortable working in a fast‑paced and collaborative environmentExcellent written and verbal EnglishNice to HaveExperience working with e‑commerce brands or online retail businessesFamiliarity with automotive, aftermarket, or enthusiast industriesExperience using AI tools such as ChatGPT, Perplexity, Canva AI, or similar platforms as part of a creative workflowExperience with photography, videography, or video editingFamiliarity with SEO, GEO, and content optimization conceptsExperience with platforms such as Shopify, Magento, or WordPressBenefitsComprehensive health, wellness, and dental advantages packageEngaging weekly team social events and Happy HoursAccess to unlimited healthy food, snacks, and coffeeContinuous learning and growth opportunities to nurture your professional developmentSupportive and collaborative team environment that encourages growthEnjoy a modern and upscale downtown Ottawa office spaceFlexible hybrid work options for a balanced work‑life experienceInclusion and DiversityAt CanadaWheels, we are dedicated to fostering an inclusive and diverse work environment where all employees feel valued, heard, and supported. We strongly encourage applications from Indigenous individuals, individuals from racialized communities, people with disabilities, LGBTQ+ individuals, and those with intersectional identities.If you require accommodations during the recruitment process, please inform us so that we can ensure your full participation.Please include your preferred pronouns in your application (e.G., she/her/hers, he/him/his, they/them/theirs).#J-18808-Ljbffr

📌 Digital Content Specialist (Ottawa)
🏢 Canadawheels
📍 Ottawa