Who we are At Heart & Stroke our mission is to promote health, save lives and enhance recovery.

We are committed to a culture that exemplifies our core values:champion health,practice humility,embrace change,driveimpact,learnandgrowandbe heartfeltas we work together to beat heart disease and stroke.

We believe in equity,diversityand inclusionitsembedded in our values and core mission work to support all people in Canada to lead healthier lives.

We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees.

Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racializedcommunities,2SLGBTQIA+communities, women, and peoplelivingwithdisabilities are encouraged to apply.

To learn more about our mission, values,commitment to EDI,and the difference Heart & Strokemakes in the lives ofpeople in Canada at every age, please visit our website .

The opportunity Pleasenote

Heart&Strokeoffersahybridworkoption.;

Candidates will need to havethe flexibility to work from the office (Yonge & Eglinton) at least 1-3xper month and occasionally more, based on the needs of the business.

Heart & Stroke is seeking a seasoned brand marketer who is driven to make a meaningful difference in the health of Canadians.

The Senior Brand Marketing Manageris responsible forthe development, delivery, and implementation of integrated brand and fundraising campaigns, shaping campaign strategy in partnership with senior stakeholders and providing day-to-day leadership across complex, cross-functional initiatives.

This role translates organizational priorities into cohesive, insight-led strategies that align Brand, Fundraising, Mission, Communications, Media, and Analytics teams.

Working in close partnership with the Director, the Senior Brand Marketing Manager is expected todemonstratea high degree of independence, leading campaignplanningand execution within a fast-paced, continuous marketing cycle.

With three major campaigns delivered annually, the role requires an experienced marketer who can independently drive progress, manage competing priorities, and make informed decisions while ensuring seamless coordination across teams throughout the campaign lifecycle.

How you will make an impact every day Marketing Strategy Development & Campaign Planning Serve as a key strategic partner to the Director of Brand Marketing in annual planning and campaign development Own day-to-day leadership of integrated planning processes and ensure alignment across stakeholders, partners,timelinesand deliverables Translate strategic prioritiesinto integrated, market-facing campaigns working in close partnership with internal teams including Mission, Fundraising,Communicationsand others Lead development of clear actionable briefs and provide direction to creative,mediaand research partners to ensure work isaligned toobjectives,insightsand brand standards Drive the development of content calendars, key fundraisingmessagesand campaign narratives Own the implementation of the annual brand tracking study, to ensure quality,



timelines and actionable outputs that inform planning Campaign Management & Execution Lead day-to-daymanagement ofexternal agency partners (creative and media) providing strategic oversight to ensure go-to-market plans are developed and executed effectively Own implementation and execution of marketingcampaigns includingproduction, French translation, trafficking, securing required approvals and ensuring adherence to brand standards

Manage campaign budgets and timelines, proactivelyidentifyingrisks, resolvingissuesand escalating as needed to keep work on track Provide clear direction andtimelyfeedback to agencies and vendors (media, creative, production), ensuring deliverables meet brief,qualityand brand requirements Partner with the Media Manager, Analytics and Fundraising to define campaignobjectives, targets and KPIs for integrated campaigns Lead the Integrated Agency Team (IAT), including status, deliverables tracking and performance readouts Drive real-time optimization and tactical adjustments with the Media Manager, implementing contingency plans as needed based onresults,marketconditionsand learnings Ensure cross-functional teams are aligned on campaignobjectives, messaging and key milestones through regular consultations and coordination Engage external partners, consultants and advisory groups to bring in requiredexpertiseand guidance to support campaign development and delivery Oversee and coordinate French translation of marketing materials with the internal translation team, ensuring accuracy, brandvoiceand on-time delivery Campaign Monitoring Lead the development of a360-postcampaign performancereport aligningthe Media

Manager, Digital, Analytics, Communications and Fundraising teams to deliver a holistic view of campaign performance Drive the integration ofcampaign learningsand insights into future campaign development and annual planning Talent Management Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.

Providing clear direction on business goals and priorities; ensureoptimaldeployment of resources to achieve business goals.

Build and develop cohesive lateralrelationshipscross functionally.

Establish performance plan andobjectivesand review on an ongoing basis; provide coaching and feedback as per the performance management process As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewingmethodologyand assessment guidelines.

Familiarize andcomply withall Heart & Stroke policies while ensuringaccurateadministration of employee related information: absence records, vacation, title, etc.





Who we need Education University Degree in Marketing or Business preferred Strong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and execution Experience 10+ years in brand marketing Experience in planning and implementing 360 omnichannel marketing campaigns Experience coordinating crossfunctional teams to deliver against common goals Experienceutilizinginsights and analytics to helpidentifycampaign target audiences, creative,messagingand channelopportunities Solid understanding of digital marketing and digital media Skills Able to effectively manage the complexity and ambiguity of ideas and concepts (health related) across projects and teams Strong leadership skills with ability to motivate others Anticipates and plans for future events, trends,issuesand opportunities.

Provenhigh levelof creativity and ability to innovate for growth, stimulating recent ways of thinking and solving problems.

Excellent written and verbal communication/presentation skills.

Strong analytical skills partnered with creative thinking Data-driven and an affinity for numbers Self-aware, committed to professional and personal growth Pragmatic, resourceful and a self-starter takes initiative and willing to roll-up sleeves and work with modest budgets.

Understanding of the Not-for-profit/charity category is a plus What we offer At Heart & Stroke, we make it a priority to foster aculture of caring by implementing practices and programs that foster respect, compassion,trustand attentiveness to our own and others health and well-being.

This role offers ahiringrange of$95,000to $125,000,alignedwith our compensation framework and your professional background.

Webelieve that time off is integral to the personal health andwellness ofour employees.

We offer agenerous paid time-off package including vacation days, personal days, wellness days,and paid company-wide closure between

December 25 and January 1.

Wealsoprovide competitive health, medical, dental and vision benefits, life insurance,disabilitybenefits,anemployeeassistanceprogram (EAP)and a defined contribution pension plan with employer matching.

Our employees alsoenjoyaflexiblehybrid workingmodeland reimbursement for mobile phones and home office setup, as well as opportunitiesfor professional development.

Apply now If you want to join the fight to beat heart disease and stroke,pleaseapplybysendingyour resumeby

September 18, 2026.

Applicants must be currentlyresidingin Canada and legally entitled to work in Canada.

Only those candidatesthat qualify will be selected for an interview.

Interviews may be conducted virtually or in-person.

Selected candidates will be notified in advance if an in-person interview isrequired.

Accommodation We are committed to fostering an inclusive, barrier-freeand accessible environment.

If you have been contacted for an interview and require accommodation toparticipatein the recruitment and selection process, pleaselet us knowand we willdo our best toaddressyour needs.

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📌 Senior Manager, Brand Marketing Strategy (Toronto)
🏢 Heart & Stroke
📍 Toronto