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Market Lead, Creator (Canada)
Position Overview
TheCanadaCreatorMarketLead, Creatoris responsible forleading the growth, commercialsuccessand operational excellence of the Creator business within theCanadianmarket. Reporting totheHead ofCreator,North America,this role is accountable for executing the North American Creator vision at the marketlevel—driving business growth, strengthening client partnerships,leadingmarketteamsand ensuring operational excellence.

Key Responsibilities
Strategic Market Leadership
Execute the North American Creator vision and strategy within the USmarket, ensuring alignment with regional priorities and businessobjectives.

Develop and deliver annualmarketplans that drive commercial growth, clientimpactand operational excellence.

Champion the Creator vision across themarket, ensuring consistent adoption of regional priorities, operatingstandardsand best practices.

Identifyemergingmarkettrends, clientneedsand competitive opportunities, providing insights that inform the ongoing evolution of the North American Creator strategy.

Partner closely with the Head of North America & Global Creator Expansion to alignmarketpriorities with regional businessobjectives.

Commercial Growth & Business Leadership
Own the commercial performance of the Creator business within themarket, driving sustainable revenue growth and profitability.

Build andmaintaina strong commercial pipeline through proactive business development and strategic client expansion.

Identifyopportunities to expand Creator acrossmarket-level clients,sectorsand integrated offerings.

Partner withMarketleads, BusinessLeads and Practice Chairs to unlock new business opportunities and strengthen Creator’s role within integrated client solutions.

Monitormarketperformance and recommend strategic investments to accelerate growth.

Leadership & Organizational Excellence
Lead and inspire the Creator organization within themarket, fostering a high-performing, collaborative and innovative culture.

Alignmarketleadership teams around shared business priorities and strategicobjectives.

Partner with SVPleaders to drive accountability,collaborationand operational excellence.

Coach and develop senior Creatorleaders while strengthening succession planning and future capability.





Promote collaboration and knowledge sharing across teams,practicesand North Americanmarkets.

Client & Market Leadership
Own strategic Creator relationships across prioritymarket-level clients, serving as the senior Creator advisor within themarket.

Partner with clientleaders toidentifyopportunities to expand Creator across the client portfolio.

Support executivemarketclient conversations, businessreviewsand strategic planning sessions.

Ensure Creator strategies deliver measurable business outcomes while advancing broader clientobjectives.

Escalate enterprise and cross-marketopportunities to the Head of North America & Global Creator Expansion whereappropriate.

Innovation & Capability Development
Drive adoption of new Creator capabilities, technologies, AI-enabledsolutionsand ways of working across themarket.

Identifyopportunities to evolve Creator offerings in response to changing client and industry needs.

Champion innovation and continuous improvement across Creator engagements.

Sharemarketlearnings, case studies and best practices that strengthen the North American Creator organization.

Support implementation of new methodologies, products and initiatives developed through the North American Creator strategy.

Cross-Functional Leadership
Build strong partnerships across Social, Earned, Paid, Strategy, Analytics,Productionand other agency practices inmarket.

Strengthen collaboration between Creator and integrated teams to maximize client impact.

Develop relationships with platform partners, creatorpartnersand key industry stakeholders within themarket.

Represent Creator withinmarketleadership forums and cross-functional business planning initiatives.

Market Intelligence & Thought Leadership
Contribute to the North American Creator thoughtleadership agenda throughmarketinsights, trendidentificationand client success stories.

Collaborate with the Head of North America & Global Creator Expansion on regional thoughtleadership initiatives,researchand industry content.

Represent the Creator practice at selectmarket-level industry events, clientforumsand partner engagements, reinforcing the North American Creator vision.

Build relationships within the local creator ecosystem to strengthenmarketintelligence,identifyemergingopportunitiesand support business growth.

Elevate the agency’s Creator presence within the localmarketwhile supporting the broader North American Creator brand and positioning.

Qualifications
Experience
12+years of experience in CreatorMarketing,



InfluencerMarketing,Social Mediaor IntegratedMarketing.

Demonstrated success driving commercial growth andleading strategic client relationships.

Experienceleading senior teams within a matrixed organization.

Strong understanding of the creator economy, platformlandscapeand emerging technologies.

Proven ability to influence across multiple disciplines and build strong executive relationships.

Experience driving organizational change and capability development.

Leadership Competencies
Strategic thinker with a strong commercial mindset.

Exceptional executive presence and communication skills.

Proven ability toleadthrough influence and collaboration.

Strong business acumen with an entrepreneurial approach.

Passion for innovation and continuous improvement.

Ability to navigate complexity, inspire teams and deliver results.

Success Measures
Business Performance
Revenue growth and profitability within themarket.

Creator penetration across prioritymarket-level clients.

Recent business contribution and commercial pipeline growth.

Client Impact
Client satisfaction and retention.

Strategic influence across keymarketaccounts.

Delivery of creative, integrated Creator solutions.

Leadership
Marketleadership team engagement and development.

Organizational capability growth.

Collaboration across practices and North Americanmarkets.

Innovation
Adoption of new Creator capabilities and AI-enabled solutions.

Contribution ofmarketinsights to North American strategy.

Successful implementation of regional initiatives.

Market Leadership
Strengthened relationships across the local creator ecosystem.

Meaningful contributions to North American thoughtleadership.

Increased visibility and reputation for the Creator practice within themarket.

Leadership Expectations
TheMarketLeadis expected to:

Execute the North American Creator vision with excellence and consistency.

Leadthrough influence, creating alignment acrossmarketleadership teams and cross-functional partners.

Think and act like a businessleader, balancing commercial growth with long-term capability development.

Champion innovation whilemaintainingoperational discipline and delivery excellence.

Serve as a trusted strategic partner to the Head of North America & Global Creator Expansion by bringing forwardmarketintelligence, client insights and emerging opportunities that shape the future direction of the Creator practice.

Inspire teams through collaboration,curiosityand a relentless focus on client impact.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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📌 SVP, Creator Marketing (Ontario)
🏢 Edelman
📍 Ontario