Lead the digital marketing transformation at RBC Bank US as the Director of Digital Marketing. Own strategy and execution to enhance client experiences in U.S. Digital Banking and Cross-Border Banking.

In this pivotal leadership role, you will define and execute a comprehensive digital marketing strategy across multiple business units. Collaborating closely with stakeholders in marketing, technology, and compliance, you will drive initiatives that enhance client acquisition and engagement. Successful candidates will have strong expertise in digital marketing trends, data analytics, and the ability to influence senior executives.

Key Responsibilities:
• Define digital marketing strategy for client acquisition
• Lead development of annual marketing plans and goals




• Optimize AEO and SEO strategies for increased traffic
• Drive CRO through user-centric improvements
• Mentor and develop Senior Managers in your team

Requirements:
• 10+ years in digital marketing, with leadership experience
• Expertise with Adobe Experience Manager (AEM)
• Proven track record in compliance within financial services
• Solid communication and data analysis skills
• Familiarity with Salesforce Marketing Cloud

Shape the future of digital banking while inspiring and developing your team at RBC.
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📌 Director of Digital Marketing at RBC (Ontario)
🏢 RBC
📍 Ontario