Drive innovative CRM strategies as Senior Manager, elevating customer loyalty through advanced retention analytics and targeted campaigns. Leverage industry-leading tools like Klaviyo and Shopify.

In this role, you are responsible for crafting the entire customer journey within the DTC framework. You will develop and manage a comprehensive CRM calendar and create personalized customer segments to enhance engagement and retention. Regularly analyze insights from campaigns to refine strategies, ensuring high performance and effective optimization.

Key Responsibilities:
• Develop effective retention and engagement strategies
• Manage CRM tools for insightful performance analysis
• Create personalized campaigns for diverse customer segments




• Conduct A/B tests to refine marketing effectiveness
• Improve purchase frequency and customer lifetime value

Requirements:
• 5-7 years of experience in CRM or retention marketing
• Hands-on expertise in Klaviyo and Shopify
• Robust understanding of retention analytics and customer lifecycle
• Experience in developing A/B testing initiatives
• Familiarity with emerging CRM channels like WhatsApp

Shape transformative CRM strategies, leveraging advanced technologies to enhance customer engagement and retention.
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📌 Senior Manager of CRM Strategy (Ontario)
🏢 Jobtailor
📍 Ontario