Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel

A/B test creative strategy to grow and convert audience segments and improve paid media creatives

Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking

Conduct creative analysis and industry research to inform and optimize paid marketing strategies

Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting

Analyze marketing performance, update reports, and track key metrics

Partner with the agency on Google campaign execution, creative updates, and content delivery

Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives

Participate in campaign ideation and prepare marketing briefs for paid channels

Manage multiple projects while maintaining creativity and attention to detail

Monitor content trends and develop creative ideas aligned with targets

Support Content Marketing Production from development through execution

Report to the Senior Manager, Growth Marketing

Requirements

Bachelor’s degree in Marketing, Business, or a related field

2–4 years of experience in performance marketing

2 years focused on paid social running Meta and TikTok

Proficiency in Meta, Meta Business Suite, TikTok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen, and GA4 as an asset

Demonstrated success running influencer campaigns across Meta, YouTube,



TikTok, and other platforms

Comfortable participating in photoshoots and video recordings

Experience managing ecommerce product feeds

Detail-oriented and organized; able to manage multiple tasks in a fast-paced environment

Project management experience is an asset

Comfortable working with data to track performance and identify optimization opportunities

Understanding of e-commerce and its digital marketing landscape

Able to work independently and in a team environment

Core Competencies
Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a strong focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives.

Highest-signal resume keywords

Performance Marketing

Paid Social Campaign Management

Influencer Campaign Execution

Data Analysis and Optimization

Project Management

ATS Optimization Keywords
Hard Skills

Content Brief Development

A/B Testing

Digital Marketing Campaign Execution

Creative Analysis

Ecommerce Product Feed Management

Soft Skills

Detail-Oriented

Organized

Creative Thinking

Team Collaboration

Independent Work

Industry Keywords

E-commerce

Digital Marketing

Influencer Marketing

Campaign Ideation

Content Marketing

Tools & Technologies

Meta Business Suite

TikTok

Google Search

Performance Max

GA4

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📌 Growth Marketing Specialist (Ontario)
🏢 Jobtailor
📍 Ontario