Initiate and manage digital marketing project delivery by creating creative briefs, gathering feedback and approvals, and distributing finished assets

Contribute to digital acquisition strategy across paid social, PPC, and display

Work with Google, Meta, Twitter, and Snapchat to ensure campaign best practices

Understand business objectives by product and market and tailor digital marketing strategy

Support Brand & Acquisition teams with asset ideation and creation for new brand and digital campaigns

Collaborate with Business Intelligence, Promotions, Partnerships, and CRM teams to optimize acquisition and retention strategy

Interpret data using analytics and reporting tools and deliver analysis and recommendations

Evaluate campaign performance using analytical skills

Monitor competitor offerings and creative to guide paid digital strategy

Operate computers and other technological devices for extended periods

Requirements

3+ years of experience in digital marketing with a focus on growth marketing

Bachelor's Degree

Demonstrates an excess of attention to detail and meticulous organizational skills

Background in user acquisition and data-oriented experience in analytics tools such as Google Analytics

Experience executing paid digital campaigns on Google, Meta, Twitter, and Snapchat

Strong understanding of the digital marketing ecosystem, including advanced knowledge of display, video, programmatic, and CTV

Thorough understanding of the Sports, Sports Betting, and iGaming landscapes

Ability to remain focused and multitask across several projects

Strong communication skills and ability to manage timelines and project priorities across internal teams





Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required

Experience working in large organizations and coordinating with multiple departments and stakeholders

Positive communication, analytics, project management, writing, and organizational skills

Proactively leverages data-driven insights

Lawfully eligible to work in Canada

Applicable employees must obtain and maintain required gaming licenses

Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives

Core Competencies
Demonstrates expertise in digital marketing project management, focusing on growth marketing strategies and data-driven insights. Proficient in executing paid digital campaigns across major platforms while ensuring compliance with industry regulations.

Highest-signal resume keywords

Digital Marketing Project Management

Paid Digital Campaign Execution

Data Analysis and Reporting

User Acquisition Strategy

Knowledge of Sports and iGaming Landscapes

Hard Skills

Digital Marketing

Growth Marketing

Analytics Tools

Google Analytics

PPC

Display Advertising

Programmatic Advertising

CTV

Campaign Performance Evaluation

Creative Brief Development

Soft Skills

Attention to Detail

Organizational Skills

Communication Skills

Multitasking

Project Management

Certifications & Qualifications

Bachelor's Degree

Gaming Licenses

Industry Keywords

Digital Marketing Ecosystem

User Acquisition

Sports Betting

IGaming

Responsible Gambling Policies

Tools & Technologies

Google

Meta

Twitter

Snapchat

Business Intelligence Tools

Reporting Tools

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📌 Senior Digital Marketing Associate (Ontario)
🏢 Jobtailor
📍 Ontario