Lead audience strategy at Starcom Canada as a Director and leverage data solutions to enhance marketing effectiveness. This role is pivotal in connecting client goals with strategic audience insights.

In this dual role of leadership and collaboration, you will guide the development of audience strategies across various clients. Your expertise in data-driven solutions will enable you to deliver impactful recommendations that influence campaign performance. The ideal candidate has a deep understanding of audience segmentation and programmatic media, along with the capability to navigate a matrixed organizational structure.

Key Responsibilities:
• Develop audience strategies that align with business objectives
• Deliver data-driven insights and recommendations to clients




• Identify current client opportunities for growth
• Enhance measurement frameworks with key stakeholders
• Collaborate with pitch teams to enhance proposals

Requirements:
• Bachelor’s degree in a relevant field
• 8-10+ years in audience strategy or similar roles
• Strong understanding of digital media platforms
• Proven project management and communication skills
• Ability to influence cross-functional teams

Shape the future of audience strategies at Starcom Canada through your expertise and leadership.
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📌 Audience Strategy Director for Starcom Canada (Ontario)
🏢 Socket.dev
📍 Ontario