Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire's In-House Digital Media agency (CTDi).
Responsibilities Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization
Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
Responsibility for weekly, monthly and ad-hoc reporting and analysis as required
Requirements 1-2 years hands-on experience
Social platforms (Facebook, Instagram, Pinterest, TikTok, etc.)
Solid understanding of Dynamic Ads and Product Catalog requirements




Understanding of data management platforms
Strong proficiency in Microsoft Office, notably Microsoft Excel
Problem solver with the ability to analyze and prioritize to meet business objectives
Compensation & Benefits Our typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements.
Comprehensive benefits and retirement program
Performance incentives
Continuing Education Program
Career growth opportunities and product discounts
Mental health benefits of $5,000 per year for eligible employees and families
Canadian Tire Profit Sharing
1-2 years of hands-on paid social media experience; proficiency across Facebook, Instagram, Pinterest, TikTok and similar platforms; strong understanding of Dynamic Ads and Product Catalog requirements; familiarity with data management platforms; strong Microsoft Excel skills

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📌 Specialist, Paid Social (Ontario)
🏢 Canadian Tire
📍 Ontario