RequiredReporting to the Vice-President of Marketing and Market Development, who is responsible for the overall marketing function for Desjardins Group's business sectors, you act as the primary marketing leader and strategic partner for the Wealth Management Executive Division. You're responsible for defining and driving the marketing vision for the wealth management sector, ensuring that marketing strategies and initiatives are aligned with business goals, members' and clients' needs, and growth prospects. You actively contribute to achieving business objectives and implementing the sector's strategic directions by using all marketing tools. With your in-depth understanding of the industry, its client groups and its competitive setting, you guide marketing strategies, inform business decisions and act as a growth partner for this business sector. You collaborate with business partners, and the marketing,



data and analytics teams to develop offerings and marketing strategies to improve commercial performance, support business development and foster sustainable growth. More specifically, you will be required to :Act as a strategic business partner and marketing leader for the Wealth Management Executive Division to help achieve its business goals and develop its strategic directions.Advise sector leaders by leveraging your understanding of markets, client groups, competitors and growth drivers.Define and guide sector-based marketing strategies by translating business priorities, client needs and marketing directions into integrated, value-added initiatives.Influence the development of offers, services, journeys, tools and advisory approaches by incorporating market opportunities, and members' and clients' needs.Ensure the integration and consistency of sector marketing strategies, taking into

📌 Director (Montreal West)
🏢 Desjardins
📍 Montreal West